Shanghai, April 18th, 2013 : Prestigious Swiss watchmaker Ernest Borel held the grand opening of its largest flagship store in Shanghai, located on Nanjing East Road in The Bund. Ernest Borel has combined 157 years of romantic history with its traditional Swiss watchmaking craftsmanship, using both elegant and classic elements to create the exclusive “Ernest Borel Museum”. The president of Ernest Borel, Mr. Raphael Boillat, the Asia-Pacific CEO of Ernest Borel, Mr. Su and the brand ambassadress Ms. Angie Chiu took part in the ribbon cutting ceremony to celebrate the opening of the new store, marking yet another “romantic moment” milestone for Ernest Borel. Founded in 1856, Ernest Borel has perpetuated the concept of “Romantic Moments” and the exploring spirit of “Striving for Excellence”. For over 150 years, it has been forging ahead with determination, creating industry classics and constantly expanding its international business. In addition to opening new stores in Switzerland, the US, France, Ireland, Vietnam and Singapore, it has paid more attention to market development in China over the past two decades and has achieved impressive results. During the celebration, Mr. Boillat said:, “After years of hard work, Ernest Borel has successfully fused broad-reaching, traditional values with Chinese fashion sense. We are committed to creating new consumption concepts for numerous Chinese consumers. China has now become one of the major growing economic regions for Ernest Borel. We strive to supply markets in the Asia-Pacific region with genuine Swiss-made watches while constantly intensifying our sales network.” Meanwhile, Mr. Su also revealed that Ernest Borel has been linked to China since 1903. “Now, Shanghai has turned into a highly international city and The Bund is one of its most romantic locations. Ernest Borel has opened its largest global flagship store in Shanghai, indicating the importance of China and the Asia-Pacific region to Ernest Borel. We promise to continue the concept of striving for excellence and to remain consistant in our efforts to provide consumers with quality products and professional services.” In addition to two of Ernest Borel's chief executives, MessrsMr. Su and Boillat, Ernest Borel's ambassadressor Ms. Angie Chiu, the Swiss General Consul in Shanghai Mr. Heinrich Schellenberg and the Executive Director of the Chinese Chamber of Commerce in Shanghai, Mr. Ken Goenawan, also attended the celebration. Ms. Angie Chiu, who is an honored “oriental goddess” for playing the role of the graceful and mild “Feng Chengcheng” on the famous Hong Kong TV show “Shanghai Bund”, wore a new Ernest Borel watch model and an elegant long skirt. Generous and beautiful, all eyes were on Angie. After making light conversation with the emcee, Angie teamed up with Mr. Boillat, Mr. Su , Mr. Schellenbe and Ken to host a grand ribbon cutting ceremony and a toast announcing the official opening of Swiss Ernest Borel’s flagship store on The Bund, Shanghai. Angie explained in an interview that she has been the ambassadriceor of Swiss Ernest Borel since 2005. She was glad to collaborate with Ernest Borel in the creation and promotion of romantic and classic wristwatches. The romantic watch brand launched in Shanghai today reflects the unique creativity and spirit of time so elaborately presented by Swiss Ernest Borel, a brand that embodies the essence of time. Ernest Borel’s largest flagship store in the world is located on Nanjing Road, The Bund, Shanghai and sells all the models from the Ernest Borel collections as well as showcasing dozens of antique Ernest Borel watches. The store is divided into three areas; the History Gallery, the Product Display Area and the Sales and Business Area. The History Gallery showcases the brilliant achievements of Ernest Borel through photos, interactive devices and precious antique watches. Customers can follow the 157-year “golden age” of Ernest Borel in a classic, elegant environment. The Product Display and Business Areas are magnificently decorated, with a graceful, romantic atmosphere. Here, customers can enjoy the glamour of Ernest Borel. As a guest says:, “I’m honored to visit such an engaging Swiss watch museum. It is more like an interesting conversation about romantic European lifestyle, the art of luxury watches and a demonstration of traditional Swiss watchmaking craftsmanship rather than a simple exhibition.”
March 9th, Mumbai, India: Swiss luxury watchmakers Ernest Borel known for their rich heritage, elegant designs and remarkable craftsmanship, in partnership with Bayside Labels (India) Pvt. Ltd., an importer of luxury products into India, has officially launched the brand in India at Tote on the Turf, Mumbai. Ernest Borel, the brand which was founded and established in 1856 in Neuchâtel, Switzerland by Jules Borel has recognized the significance of the Indian Market. With their focus on “romantic moments” and adherence to a philosophy of “pursuing constant perfection”, the brand aims to bring the best of the Ernest Borel’s world to India and its watch connoisseurs. This 157 year old timepiece manufacturer exhibited its most coveted time pieces during an exclusive event at Tote. The launch of the brand in India is yet another strong statement of Ernest Borel’s proud legacy. The launch was done completely in the brand’s style with ‘Romance’ as the theme of the evening. The party witnessed the presence of Dr. Linus von Castelmur, Ambassador of Switzerland to India and Bhutan, Mr. Werner E. Nievergelt, Counsel General of Switzerland to India and many other watch enthusiasts and prominent personalities. Speaking on the occasion, Mr. Pietro Meloni, International Sales and Marketing Director of the Ernest Borel, says “We always wanted to make our presence felt in India, since it is the known for its rich heritage and history. Our brand also stands for similar values hence, making it a perfect market for us. It will allow us to not only showcase one of the most internationally acclaimed and desirable watch brands adequately but also get to know new clientele with a taste for exclusive watches”. The party witnessed the presence of Dr. Linus von Castelmur, Ambassador of Switzerland to India and Bhutan, Mr. Werner E. Nievergelt, Counsel General of Switzerland to India and many other watch enthusiasts and prominent personalities. Speaking on the occasion, Mr. Pietro Meloni, International Sales and Marketing Director of the Ernest Borel, says “We always wanted to make our presence felt in India, since it is the known for its rich heritage and history. Our brand also stands for similar values hence, making it a perfect market for us. It will allow us to not only showcase one of the most internationally acclaimed and desirable watch brands adequately but also get to know new clientele with a taste for exclusive watches”. Ernest Borel timepieces are already available in India with retail partners in Mumbai: Watches of Switzerland and Swiss Boulevard and in Pune with C.T. Pundole & Sons.
Swiss Ernest Borel Presented 2013 Brand-new Commercial Shot in Switzerland:
Romantic Journey of Couple Watches
Honored as a model for Swiss couple watches, Swiss Ernest Borel invited the artist Maria Chen and the TV host Cheuk Li to film the brand’s new 2013 commercial. This TV Commercial involved a film crew comprised of more than ten professionals for filming in the well-known watch manufacturing region of Le Noirmont, Switzerland. The grand premiere of the commercial took place on March 4, bringing the audience the feeling of the brand's exquisite watchmaking craftsmanship and its classic, romantic history! Shot mainly in three locations, the brand’s new factory in Le Noirmont, a lively urban scene and a fascinating night scene, this commercial exudes a romantic atmosphere, especially when accompanied by the couple’s loving, sincere dialogue. It is a romantic journey for the model of Swiss couple watches, presenting the brand’s classic concept of Romantic Moments. In order to catch the most romantic moment, the film crew went on location early in the morning for preparation, while the two highly experienced artists were also very professional in that they carefully checked the script and repeatedly tested camera positions before filming. They replayed the video after each shooting and gave professional advice in order to film the most perfectly sincere and loving scenes. To tie in with the theme of a romantic commercial, Maria, with no fear of the cold weather, dressed in an elegant evening gown and danced with Cheuk Li in front of classic European architecture to successfully recreate the brand logo - a couple of dancing lovers. In addition, the fashion show host, Cheuk Li, with his unique charisma and courtesy, made shooting the scene a pleasant experience and filled the atmosphere with Romance. The film crew was particularly charmed by an elegant garden in the middle of the mountain from which one could overlook the city’s spectacular views. The two performers were wearing the brand’s classic watch from the Romance Series III and Jules Borel Collections, interpreting romantic, loving feelings in the garden, displaying the brand’s concept of “romance and elegance." To better understand the brand’s history, they even visited Ernest Borel’s brand new factory in person, to see first-hand its modern equipment and exquisite watchmaking craftsmanship.
(Hong Kong) Honored as a model for Swiss couple watches, Ernest Borel embodies romantic, stylish and graceful qualities. The brand concept of “romantic moments” by Ernest Borel watches has been the instigation for innumerable moving couple stories. In springtime, romance is in the air! And what better way to create a lasting memory of this romance than with an ingeniously romantic timepiece? Ernest Borel Swiss watches have launched the new Romance Series II and Jules Borel Collections, adhering to the brand’s unique logo and philosophy. The former, composed of glittering stones with delicate geometric lines and the latter’s luxurious touch of an 18 carat pink gold bezel, create the most romantic and uniquely stylish collection of this season. The power of love is evoked with breathtaking style, and since the initial inauguration of the Romance Series, watch lovers have enthousiatically recommended the watches with their perfect combination of geometric art and fashion design and instilled with romantic legend. The 2013 Spring Romantic Series II presents six watch models, each perpetuating the legendary 150-year history of Ernest Borel. The highlighted products, GS1856N-4090 and LS1856N-4090, are designed by watchmakers with glittering, graceful MOP dials and dazzling diamonds. Each dial is unique, adding an elegant touch. The center circle radial stripes, coupled with irregular circumference texture distribution and Roman numerals gives the watches different layers of texture, creating a unique geometric style. The carefully crafted line design also symbolizes the pursuit of free love. It is worth mentioning that the new series' have Ernest Borel’s unique “hand in hand” strap structure, which builds upon the scenario of holding your lover’s hand and growing old with each other; timelessly and sincerely romantic! In addition to meticulous design, Ernest Borel watches also uphold the principles of watchmaking through their excellent performance. Those who favor high performance watches cannot miss another of the brand’s new products: the Jules Borel Collection. The model is named in honor of Ernest Borel’ s founder, Mr. Jules Borel, for his outstanding contributions to the brand and the over 150 year impact he made on the industry. The Jules Borel Collection is equipped with a high-end Soprod9040 movement which has excellent mechanical properties. Coupled with the ingenious design of kinetic display, the wearer can see the flow of time on the wrist; the silver dial set with 15 natural diamonds and the 18K pink gold bezel and midddle chain links on the bracelet exude classic, elegant charm; the scale on the kinetic display is also embellished with diamonds, adding to the luxury!
Ernest Borel To Sponsor USA Dance National DanceSport Championships in Los Angeles; Judging By ABC’s ‘Dancing With The Stars’ Celebrity Judge Bruno Tonioli2013-04-02
LE NOIRMONT, SWITZERLAND -- Having successfully expanded its market position in the United States in recent years, the legendary Swiss watchmaker Ernest Borel is now the official sponsor of the 2013 National Star Quality Awards at the upcoming USA Dance 2013 National DanceSport Championships in Los Angeles. Held at the JW Marriott Hotel/LA Live!, on Friday, April 5 and Saturday, April 6, this event will be live streamed during the evening sessions. You may visit the following link to watch it live: http://www.livestream.com/usadance?utm_source=lsplayer&utm_medium=embed&utm_campaign=footerlinks The 4th annual National Star Quality Awards will be judged by Honorary Judge Bruno Tonioli, ABC-TV’s celebrity judge for “Dancing With The Stars”. Now celebrating its 16th season, it is the network’s number one-rated reality show, with millions of viewers throughout the world. Along with Bruno Tonioli, the National Star Quality Awards on Friday and Saturday evenings will be presented to DanceSport couples in 11 championship divisions by Ernest Borel representatives Pietro Meloni of Switzerland, International Sales and Marketing Director, and Thomas Huggler, Business Development Manager for the USA. The National Star Quality Awards, a tradition started in 2009 by Dancing With The Stars celebrity judge Carrie Ann Inaba, are considered among the most prestigious amateur DanceSport awards bestowed in the industry. At the Championship Division level, from Pre-Teen to Senior I (ages 35 to 44), dancers must unequivocably demonstrate an exceptional level of star performer quality. As Ken Richards, USA Dance Vice President of DanceSport, explained, star quality criteria is often called “the X Factor,” and is best measured and judged by those whose own professional careers have embodied those rare attributes and achievements. Even the best DanceSport athletes want to be known for their artistry, their expressive performance and their creativity. For the athlete, it can be their competitive edge. Ernest Borel is sponsoring the 2013 National Star Quality Awards for the second year in a row. In January, Ernest Borel and USA Dance also signed a co-branding sponsorship alliance, both sharing missions to expand their outreach in the United States. As Pietro Meloni explained, what brought Ernest Borel and USA Dance together are their shared inherent values of precision movement and timing and the embodiment of romance, passion and artistry. The Ernest Borel-USA Dance co-branding alliance is a strategic, win-win relationship for both brand partners. “And, the timing couldn’t be better,” confirmed Pietro Meloni, adding that “Ernest Borel has returned to America in celebration of the traditions that launched and have sustained our company’s brand for a century and a half, but even more so, the Ernest Borel brand association comes at a time when dance is inspiring mass audiences throughout America and around the world.” ABOUT USA DANCE: USA Dance, a member organization of the U.S. Olympic Committee and the World DanceSport Federation, is the country’s leading DanceSport association. With 174 social dance chapters throughout the country and the primary mission to support America’s DanceSport athletes by providing the highest level of ballroom and latin competitive dance and training opportunities, USA Dance supports the global movement to bring DanceSport to the Olympic Games. One can say Ernest Borel has become the “official timekeeper” of USA Dance and for DanceSport. Among the world’s fast-growing competitive sports, dance has been recognized by the International Olympic Committee, and is heading to The World Olypmic Games 2013 as an official sport in Cali, Colombia, South America.
The 41st edition of BASELWORLD –The Watch Fair, in Basel, Switzerland – will be marked this year by the official inauguration of the new exposition hall. The Ernest Borel brand will participate in the 2013 Watch Faire and is pleased to invite you to come and discover our latest models. We hope that you will also appreciate the architecturale design of our new stand. We look forward to greeting you in Hall 2.2 Hall of Visions First Avenue – Stand # B05.