Prince of Gymnastics Marcel Nguyen Named as Global Ambassador of Ernest Borel
Welcome ceremony held in Hong Kong with Nguyen displaying latest Retro Collection
(Hong Kong – 2 September 2013) Ernest Borel today hosted a grand ceremony in Hong Kong to mark the appointment of German gymnast and Olympic medallist Marcel Nguyen as the global ambassador of the 157-year Swiss timepiece brand. During the event, the prince of gymnastics formally assumed his role and also put on a dashing array of watches from Ernest Borel's brand new Retro Collection, effortlessly highlighting the series' classic elegance and modern sophistication. At the 2012 London Olympics, Marcel stunned the world with his brilliant performance on the gym floor and came out as the third German gymnast in 76 years to have won an Olympic medal. His impressive gymnastic skills, striking physique and affable smile have grabbed headlines around the world, making him one of the fastest rising stars in the sports world. In every aspect, the 25-year-old athlete is the perfect figure to represent Ernest Borel. For one thing, his recognised achievement as an athlete and the inch-perfect precision with which he performs all manner of difficult moves are in the same vein as Ernest Borel's sophisticated watchmaking art. The immense confidence, charisma and charm that the Munich-born gymnast exudes echo the unique allure and romantic style of Ernest Borel's design. Following the ceremony, Marcel said: "I am absolutely delighted and excited to be the global ambassador of Ernest Borel. As a professional gymnast, every move I make on the gym floor has to be precise and elegant and demonstrate my skills. When Ernest Borel first approached me, it occurred to me that gymnastics had a lot in common with a magnificent timepiece brand. Ernest Borel's superb watchmaking art and romantic, classic image are second to none. So I did not hesitate for a moment about Ernest Borel's invitation." "Recently I was invited to Ernest Borel's factory in Switzerland to learn how to assemble watch components. It was an eye-opening experience that brought me closer to understanding the highly sophisticated and complex work that goes into watchmaking at Ernest Borel. It is a procedure that somewhat echoes what I do professionally. Both involve enormous concentration, a lot of trying and testing and pursuit for perfection." Speaking of Marcel's appointment, Mr. Renaud de Retz, Chief Executive Officer of Ernest Borel said: "Ernest Borel is celebrated for its romantic, elegant and stylish design. For more than a century, the romantic and elegant philosophy of the brand has fulfilled the desires of those with discerning taste. It is with great delight and excitement that we have invited the internationally renowned Olympic medallist Mr. Marcel Nguyen to be Ernest Borel's global ambassador. As the prince of gymnastics, Mr. Nguyen's personal aura, talent and achievements are a perfect fit for Ernest Borel's unparalleled status and exquisite watchmaking art, and for presenting our brand new Retro Collection. Besides, our brand logo features a dancing couple to reflect the elegance and romance associated with the brand. Both dancing and gymnastics are about grace and style, which makes the choice of Mr. Nguyen all the more fitting as the brand's global ambassador." Officially unveiled today, the Retro Collection is Ernest Borel's signature collection in 2013. Its design is characterised by dual time function, Roman numerals and a variety of classic motifs. Grounded on the original collection's classic retro design 70 years ago, the new version pays tributes to the classics and is fused with modern elegance and cutting edge watchmaking technology, highlighting aesthetics and functionality in equal measure. The Retro collection is a limited edition of 1,000 pieces released worldwide, with each piece carrying a serial number in a unique certificate that proves the watch is Swiss made. It is the first masterpiece collection presented by Ernest Borel to celebrate our affiliation with Marcel. The appointment of Marcel follows the naming of Asian pop diva Kelly Chen as Ernest Borel's "Goddess of Romance" in March 2010, when a grand ceremony was held in Shanghai to celebrate Kelly appointment. As Ernest Borel's Cocktail Collection is unveiled this year, the Hong Kong-born star is now in the limelight, displaying the brand's latest Cocktail Collection in her elegance and grace. "This collection is an absolute masterpiece. I love the special visual effect that plays with the brilliant colours. The incredible precision with which the watches are made is simply in keeping with Ernest Borel's sophisticated watchmaking art," Kelly said. This year, Ernest Borel marks the 70th anniversary of the birth of Ernest Borel's Cocktail Collection. To celebrate the Platinum Jubilee, the brand has restored the historic continuity of the classic collection with a brand new version. The most representative technical interpretation of Ernest Borel, the Cocktail Collection drew inspiration from Art Deco of the 20th century. It was immediately known as a masterpiece when it first came out and obtained patents for its appearance and structure in the 1940s. The new collection is a brilliant showcase of classic beauty and modern joie de vivre. The needle plate is hollowed to an ultra-thin extent. The rotation of the second and minute plates creates a striking kaleidoscope effect whereby the plates seem to reach out from the epicentre of the dial.
Olympic “prince of gymnastics” Marcel Nguyen becomes the new global ambassador of Swiss watch brand Ernest Borel2013-08-22
In fall 2013, the Olympic “prince of gymnastics” Marcel Nguyen from Germany officially becomes the global ambassador of the Swiss watch brand Ernest Borel. He will spread the brand-new romantic fashion all over the world and show the romantic and elegant style of the Ernest Borel watches. In London Olympic Games, the sport new star Marcel Nguyen collected the third all-round gymnastic medal for Germany since 1936. He not only excels at gymnastic skills but also fascinates the global fans with his handsome outlook and charming smile. Marcel Nguyen’s performance and status in the international sport field is greatly acclaimed. His elegant and precise high-difficulty gymnastics elements are as exquisite as the precise and delicate watchmaking crafts. The medal winner Marcel Nguyen, endowed with the unique confidence and glamour of a successful man, perfectly presents Ernest Borel’s brand essence. The international fashion image of the well-known “prince of gymnastics” Marcel Nguyen highly corresponds to the romantic elements of Ernest Borel, making him well-deserved as the new global ambassador of the Swiss watch brand Ernest Borel. Marcel Nguyen then plays the leading role in the promotion of the Retro Collection of Ernest Borel, showing the world the outstanding watches of the Retro Collections. The brand-new Retro Collection looks extremely charming, elegant and glamorous through Marcel Nguyen’s presentation. The Retro Collection 8880T is a limited edition with only 1,000 in number, which makes it even more precious. The case is engraved with Marcel Nguyen’s autograph. The collection is also the first masterpiece aimed to celebrate that Marcel Nguyen becomes the new global ambassador, so it is worth collecting. The Retro Collection 8880T is the 2013 classic collection of Ernest Borel. The medieval Roman numerals and various classic patterns are added into the design. The classic nostalgic design is combined with the elements of the latest trend and fashion. The classic beauty and the contemporary famous watchmaking crafts are perfectly integrated. The 8880T Retro Collection is equipped with Swiss TT651 mechanical caliber. The exclusive design of showing double time zones in the large and small chapter rings is not only eye-catching but also useful during business trips. It is inspired by the chapters of the main time zone on the tower bell of St. Peter’s Church in Zurich, intertwining geometric metal with the Medieval Roman numerals. The small chapter ring shows the second time zone in modern standard Roman numerals. In the clear and elegant style, the collection inherits the romantic and delicate elements of the brand. 12 H digit exhibition of the big calendar and the 3D case made by multiple crafts concretize the extraordinary spirit of the brand. Five handmade sapphire hands in different styles bring the most comfortable visual enjoyment, manifest the great taste, and clearly show the time. The tip of the second hand is decorated with the classic butterfly icon in the 1940s, which furthers emphasizes the nostalgic elegance of the brand. Ernest Borel plans to show each of the eye-catching and touching collections with the global ambassador which will surely make the brand prosper in the international timepiece industry and climb onto another peak.
The Swiss Watch Brand Ernest Borel Cocktail Collection is Released
A flower in the wrist blossoms, to waltz the glamour of time
Ernest Borel is founded by Jules Borel in 1856 in Neuchatel, Switzerland. The brand perfectly combines the romantic and elegant culture, as well as the high-quality watchmaking crafts. It is not only a prestigious brand in the timepiece industry, it also wins the title of “the model of Swiss couple watch.” In the 41st BASELWORLD: the World Watch and Jewelry Show, Ernest Borel’s Cocktail Collection, once exhibited, caused a sensation due to its exquisite beauty and excellent functions. Now, the Cocktail Collection is going to make its debut in the Chinese market and bring the romantic trend. Asian superstar Kelly Chen earlier starred in the commercial advertisement for the Cocktail Collection of Ernest Borel and presented the glamour of romance and dream. Kelly high praises the Cocktail Collection. She said, “The Cocktail Collection is the combination of precision and color. The sophisticated caliber accompanied by the colorful strap enchants the ladies.” The Cocktail Collection is the most representative of Ernest Borel. It is inspired by the European decoration. In the 1940s, the Cocktail Collection of Ernest Borel was a hit once it was released. It is considered “masterpiece” in the watchmaking industry, and its exterior and structure are also patented. The chrysanthemum pattern on the dial is composed of several pentagrams. The rim is inlaid with crystals, which makes the watch rich in femininity. The sun-shaped chapter ring responds to the radial dial. Besides, it adopts genuine leather as the material for the strap and embellishes it with a chain of oval-shaped golden rings. Classic black is accompanied by gold, which shows the noble and elegant texture. The resplendent claim in the era of mechanics shows the strong characteristic of the times. Since the Cocktail Collection was released, it has tried to preserve the European Romantic spirit in the iconic dial and integrate the new elements to show the brilliant colors of the era and its exquisite romance and elegance. In 2013, Ernest Borel extends its history and represents its classic romance. Classic aesthetics and mechanics in physics are perfectly combined into the Swiss exquisite watchmaking crafts. The ultra-slim hollow sub-dial rotates in accordance with the Swiss high-end automatic movement, forming the dynamic kaleidoscopic pattern keeping extending from inward to outward. From the elegant mystery submerges the exquisite and classic nostalgic atmosphere. The unique 3D design of the dial and the polygon glossy bezel inlaid with six natural diamonds endow it with the femininity. The chapter ring in the same color serves as the soft contour. The tone on tone genuine leather strap with the contrast material to the dial shows the simple modernity, bringing out the utmost beauty of the pattern. Color is always a key point in establishing feelings. At the age that emphasizes character and independent spirit, color has naturally become the important tool to express feelings. The new Cocktail Collection in 2013 has strong and abundant color elements: white, red, green, and brown. No matter for work days or night parties, the brightly-colored Cocktail Collection is the necessity to go with the garments. The elegant exterior and extraordinary caliber of the Cocktail Collection both exhibits its exquisite fashion and lively temperament.
Singapore, 18 July 2013 – Everyone loves a romantic love story. With a trademark logo featuring the silhouette of a couple, Ernest Borel has established itself as a brand filled with romance and elegance, bringing timeless elegant sentiments to couples over the years with their romantic couple timepieces. Now, Ernest Borel continues to spread the spirit of romance here in Singapore, with the opening of its first flagship store at Chinatown Point. Founded by Jules Borel and Paul Courvoisier in Neuchatel, Switzerland since 1856, Ernest Borel has a deep and profound watch-making culture of more than 150 years, achieving spectacular results with its exquisite watch-making art and romantic elegant design. The brand’s history has always been closely tied to the watchmaking region of the Jura – since its founding, Ernest Borel relied on regional manpower and savoir-faire to pursue its development, and in doing so, the brand won numerous Swiss and International prizes and awards. Notable mentions were the first prize from the Observatory in 1866 and two first prizes for wrist-chronometers by the Neuchatel Observatory before celebrating its centenary. The “Lovers” Trademark The trademark of Ernest Borel originates from a beautiful romantic legend where once upon a time during a royal ball, the young Ernest Borel met a beautiful girl. Their graceful dance drew the audience in with others looking on enviously, a photographer then caught their romantic moments on camera. The elegant dance and the romance of the moment ignited Ernest Borel’s inspiration, prompting him to design the trademark logo to immortalize this magical experience. The dancing couple has been the brand’s trademark and inspiration since the late 19th/early 20th century, this striking image becoming firmly established as the “Lovers” trademark. The Brand Development Ernest Borel underwent rapid international expansion in 1859 with contacts established in various countries throughout Europe, North and South America. The brand further expanded its network into Asia, with Japan, China as well as India gaining traction and fast becoming the main markets for the brand. A century on in 1959, Ernest Borel has established itself in more than 70 markets across five continents. With strategic intent to grow its network in South East Asia and continue to spread the spirit of romance, Ernest Borel has strategically opened its first flagship store with the size of 295 sq ft in Singapore at the newly renovated Chinatown Point. “Singapore is an important market for Ernest Borel and we believe the consumers here will appreciate this time-honoured, high-quality and well-established romantic brand. All Watches has represented Ernest Borel for four years in Singapore, and the good working relations over the years gave the brand the confidence in opening a boutique here when the opportunity came, to further extend our brand offer to reach out to more people here,” said Mr Su Da, Chief Executive Officer of Ernest Borel (Asia Pacific). On the collaboration with Ernest Borel, Mr Sunny Ng, Managing Director of All Watches Group, expressed the importance of retail space and location, “We saw the opportunity to align ourselves with Chinatown Point, a landmark mall that possesses a rich heritage in the history of Singapore. Chinatown Point has successfully reinvented itself with its recent revamp drawing in a strong following of locals and tourists which we are positive that the brand can capitalise on. With an extensive brand offer, and its unique position of couple timepieces, Ernest Borel relates to the consumers and projects a huge sensibility and sentimental charm which connects to people.” Ernest Borel is available exclusively and currently retailing at All Watches and Aptimos outlets. Raymond Lam, the Asia-Pacific Ambassador of Ernest Borel since 2008, attended the official opening of the Ernest Borel flagship store on 18 July. Raymond is a familiar face on television for our target consumers. He carries with him a stylish and gentlemanly appearance that has adorned many roles as the knight in shining armour. With a refined and romantic charisma, he joins the Ernest Borel team to spread the spirit of romance with timepieces that radiate vitality under a new historical milestone.
Shanghai, April 18th, 2013 : Prestigious Swiss watchmaker Ernest Borel held the grand opening of its largest flagship store in Shanghai, located on Nanjing East Road in The Bund. Ernest Borel has combined 157 years of romantic history with its traditional Swiss watchmaking craftsmanship, using both elegant and classic elements to create the exclusive “Ernest Borel Museum”. The president of Ernest Borel, Mr. Raphael Boillat, the Asia-Pacific CEO of Ernest Borel, Mr. Su and the brand ambassadress Ms. Angie Chiu took part in the ribbon cutting ceremony to celebrate the opening of the new store, marking yet another “romantic moment” milestone for Ernest Borel. Founded in 1856, Ernest Borel has perpetuated the concept of “Romantic Moments” and the exploring spirit of “Striving for Excellence”. For over 150 years, it has been forging ahead with determination, creating industry classics and constantly expanding its international business. In addition to opening new stores in Switzerland, the US, France, Ireland, Vietnam and Singapore, it has paid more attention to market development in China over the past two decades and has achieved impressive results. During the celebration, Mr. Boillat said:, “After years of hard work, Ernest Borel has successfully fused broad-reaching, traditional values with Chinese fashion sense. We are committed to creating new consumption concepts for numerous Chinese consumers. China has now become one of the major growing economic regions for Ernest Borel. We strive to supply markets in the Asia-Pacific region with genuine Swiss-made watches while constantly intensifying our sales network.” Meanwhile, Mr. Su also revealed that Ernest Borel has been linked to China since 1903. “Now, Shanghai has turned into a highly international city and The Bund is one of its most romantic locations. Ernest Borel has opened its largest global flagship store in Shanghai, indicating the importance of China and the Asia-Pacific region to Ernest Borel. We promise to continue the concept of striving for excellence and to remain consistant in our efforts to provide consumers with quality products and professional services.” In addition to two of Ernest Borel's chief executives, MessrsMr. Su and Boillat, Ernest Borel's ambassadressor Ms. Angie Chiu, the Swiss General Consul in Shanghai Mr. Heinrich Schellenberg and the Executive Director of the Chinese Chamber of Commerce in Shanghai, Mr. Ken Goenawan, also attended the celebration. Ms. Angie Chiu, who is an honored “oriental goddess” for playing the role of the graceful and mild “Feng Chengcheng” on the famous Hong Kong TV show “Shanghai Bund”, wore a new Ernest Borel watch model and an elegant long skirt. Generous and beautiful, all eyes were on Angie. After making light conversation with the emcee, Angie teamed up with Mr. Boillat, Mr. Su , Mr. Schellenbe and Ken to host a grand ribbon cutting ceremony and a toast announcing the official opening of Swiss Ernest Borel’s flagship store on The Bund, Shanghai. Angie explained in an interview that she has been the ambassadriceor of Swiss Ernest Borel since 2005. She was glad to collaborate with Ernest Borel in the creation and promotion of romantic and classic wristwatches. The romantic watch brand launched in Shanghai today reflects the unique creativity and spirit of time so elaborately presented by Swiss Ernest Borel, a brand that embodies the essence of time. Ernest Borel’s largest flagship store in the world is located on Nanjing Road, The Bund, Shanghai and sells all the models from the Ernest Borel collections as well as showcasing dozens of antique Ernest Borel watches. The store is divided into three areas; the History Gallery, the Product Display Area and the Sales and Business Area. The History Gallery showcases the brilliant achievements of Ernest Borel through photos, interactive devices and precious antique watches. Customers can follow the 157-year “golden age” of Ernest Borel in a classic, elegant environment. The Product Display and Business Areas are magnificently decorated, with a graceful, romantic atmosphere. Here, customers can enjoy the glamour of Ernest Borel. As a guest says:, “I’m honored to visit such an engaging Swiss watch museum. It is more like an interesting conversation about romantic European lifestyle, the art of luxury watches and a demonstration of traditional Swiss watchmaking craftsmanship rather than a simple exhibition.”
March 9th, Mumbai, India: Swiss luxury watchmakers Ernest Borel known for their rich heritage, elegant designs and remarkable craftsmanship, in partnership with Bayside Labels (India) Pvt. Ltd., an importer of luxury products into India, has officially launched the brand in India at Tote on the Turf, Mumbai. Ernest Borel, the brand which was founded and established in 1856 in Neuchâtel, Switzerland by Jules Borel has recognized the significance of the Indian Market. With their focus on “romantic moments” and adherence to a philosophy of “pursuing constant perfection”, the brand aims to bring the best of the Ernest Borel’s world to India and its watch connoisseurs. This 157 year old timepiece manufacturer exhibited its most coveted time pieces during an exclusive event at Tote. The launch of the brand in India is yet another strong statement of Ernest Borel’s proud legacy. The launch was done completely in the brand’s style with ‘Romance’ as the theme of the evening. The party witnessed the presence of Dr. Linus von Castelmur, Ambassador of Switzerland to India and Bhutan, Mr. Werner E. Nievergelt, Counsel General of Switzerland to India and many other watch enthusiasts and prominent personalities. Speaking on the occasion, Mr. Pietro Meloni, International Sales and Marketing Director of the Ernest Borel, says “We always wanted to make our presence felt in India, since it is the known for its rich heritage and history. Our brand also stands for similar values hence, making it a perfect market for us. It will allow us to not only showcase one of the most internationally acclaimed and desirable watch brands adequately but also get to know new clientele with a taste for exclusive watches”. The party witnessed the presence of Dr. Linus von Castelmur, Ambassador of Switzerland to India and Bhutan, Mr. Werner E. Nievergelt, Counsel General of Switzerland to India and many other watch enthusiasts and prominent personalities. Speaking on the occasion, Mr. Pietro Meloni, International Sales and Marketing Director of the Ernest Borel, says “We always wanted to make our presence felt in India, since it is the known for its rich heritage and history. Our brand also stands for similar values hence, making it a perfect market for us. It will allow us to not only showcase one of the most internationally acclaimed and desirable watch brands adequately but also get to know new clientele with a taste for exclusive watches”. Ernest Borel timepieces are already available in India with retail partners in Mumbai: Watches of Switzerland and Swiss Boulevard and in Pune with C.T. Pundole & Sons.