MEDIA CENTER

Ernest Borel Embarks on New Journey to Excellence<br>
Launch Event of Braque Collection

Ernest Borel Embarks on New Journey to Excellence
Launch Event of Braque Collection

2017-08-03

(7 July 2017, Chengdu, Sichuan)Celebrating its 161st anniversary, the world-renowned Swiss watchmaker Ernest Borel sailed east with the Braque collection in a romantic journey that reached the “Land of Abundance”—Chengdu. Joining Ernest Borel in this sail where classic aesthetics crossed path with modern style were two brand ambassadors of Ernest Borel, namely the “Romantic Screen Siren” Kelly Chen and the “Prince Charming” Raymond Lam, who officiated at the Chengdu event by performing a turn at the helm with Mr Sit Yau Chiu, Chairman and CEO of Ernest Borel Holdings Limited, and Mr Renaud de Retz, CEO of Ernest Borel SA, marking the extraordinary moment when the expert Swiss horologist embarked on the journey to excellence with attending guests. In the Chengdu launch event, the romantic traits of Ernest Borel were eloquently translated into a grandiose stage inspired by European architecture, where the amorous leitmotif took the form of a love padlock that linked attending guests with the brand. “Eulogised as the ‘Land of Abundance’, Sichuan, and especially its capital city Chengdu, is prized for its natural and cultural treasures. Chengdu is a romantic and nostalgic city where History has left a mark on its myriad facets. This intrinsic bond with history, romance and cultural substance strikes a chord with Ernest Borel. This launch event affords us the pleasure to share with friends from Chengdu the stringent Swiss watchmaking standards and the quintessential style of Ernest Borel’s romantic timepieces,” Mr Sit Yau Chiu, Chairman and CEO of Ernest Borel Holdings Limited, commented. Heralded by romantic melodies and a pair of elegant silhouettes on the screen, Ernest Borel ambassadors Kelly Chen and Raymond Lam made a dazzling entrance to the stage. They gave the brand’s latest endeavour their best wishes while sharing with attending guests their 10-year romantic journey in partnership with Ernest Borel, one that engaged the imagination of all guests. The event culminated in the officiating ceremony that marked the launch of the new Braque chronograph collection, where Ernest Borel Holdings Limited Chairman and CEO Mr Sit Yau Chiu and Ernest Borel SA CEO Mr Renaud de Retz joined Kelly Chen and Raymond Lam to perform a turn at the helm that symbolised the beginning of a “journey to excellence”. Greeted with deafening ovation, the ceremony was followed by a captivating dance performance that narrated the romantic and timeless love with elegant and stylised movements. In the catwalk show that followed the dance, Kelly Chen and Raymond Lam showcased the latest creations of Braque chronograph collection with other models. Their elegant and stylish demeanour complemented the sophisticated aesthetic of the collection, lending itself to the unique glamour of Ernest Borel Braque chronographs. The passage of time bears witness to the growth of Ernest Borel from the past to the future! True to its belief that “Romantic moments last a lifetime”, the Swiss master watchmaker will sail on in its much-anticipated course towards romance and excellence.

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ERNEST BOREL IN BASELWORLD 2017 – 23 ~ 30 MAR

ERNEST BOREL IN BASELWORLD 2017 – 23 ~ 30 MAR

2017-03-01

The 45th BASELWORLD 2017 will be held in Basel, Switzerland. With 161 years of heritage, Ernest Borel is pleased to invite you to experience the new classic and elegant collection at the World Watch & Fine Jewelry Show. Do visit us at our booth located in Hall 5.0 – Stand A01

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Removal Notice

Removal Notice

2016-09-01

(1st September, 2016, Hong Kong) Please be informed that Ernest Borel (Far East) Co., Ltd will be moving the Asia Pacific Headquarters and the After-Sales Service Center from The Gateway to the following business address with effect from 19 September 2016 (Monday). All telephone and fax numbers will remain unchanged. Unit Nos. 1612-18, Level 16, Tower I, Grand Century Place, 193 Prince Edward Road West, Mongkok, Kowloon, Hong Kong If you have any enquiry, please call our customer service hotlines at (852)3628 5511. Yours sincerely, Ernest Borel (Far East) Co., Ltd

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ERNEST BOREL IN BASELWORLD 2016 – 17 - 24 MAR

ERNEST BOREL IN BASELWORLD 2016 – 17 - 24 MAR

2016-03-17

The 44th BASELWORLD 2016 (Basel Watch Fair) will be held in Basel, Switzerland. To celebrate Ernest Borel’s 160th Anniversary in its glorious history, we are pleased to invite you to come and experience the essence of 160 years craftsmanship and the culture of romance. Do visit us at our booth located in Hall 2.2 Hall of Visions First Avenue – Booth no. B05

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For the True Gentleman and Fair Lady - Yally Collection

For the True Gentleman and Fair Lady - Yally Collection

2015-08-19

The simpler the outfit, the more impressive the wearer. Honoring this fashion code, The Yally Collection always appears to be elegantly clean. The three new couple watches continue the collection’s refreshing style, with the added luxury of rose gold elements. 12 Roman numerals circle the dial in order, resembling a line of loyal guards or a monument with a timeless epigraph. With the hour and minute hands evolved from the classic lozenge hand, the tips of which are shaped to be finer pinpoints. With luminescent coating on them, these customized hands possess eye catching detail. Furthermore, the new dial is equipped with a date window at 3 o’clock, reminding its owner of every important day not be missed. The new Yally watches are presented in three different models, which are: a white dial with stainless steel bracelet, a white dial with leather strap and a brown dial with leather strap. The overall design is one of simple elegance with refined details emanating excellence.

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Ernest Borel shines in Lincheng this summer:Ernest Borel’s celebration for Chinese Valentine’s Day takes place at Guiyang

Ernest Borel shines in Lincheng this summer:Ernest Borel’s celebration for Chinese Valentine’s Day takes place at Guiyang

2015-08-19

(August 15, 2015) Ernest Borel’s celebration for Chinese Valentine’s Day “Ernest Borel Shines in Lincheng This Summer” took place at Lincheng, Guiyang on August 15. With a long 159 years of history, the Swiss watchmaking tradition and elegant lifestyle open up the romantic journey for this Chinese Valentine’s Day. Ernest Borel’s Chief Executive Officer in the Asia-Pacific Region, Su Da, and Spokesperson in Asia, Raymond Lam, attended this event together and displayed the Yally Collection. Founded in 1856, Ernest Borel is popular among the watch industry for its long history, profound culture, and pursuit of excellence. For more than 159 years, Ernest Borel has always kept in mind the brand’s philosophy of “ Romance in Heart” to carry out romantic and elegant mechanical aesthetics, the pursuit of excellence, making technological advances, providing services around the world, and being devoted to providing watches matching the tastes of those in pursuit of exquisite and fashionable lifestyles. On Chinese Valentine’s Day, Ernest Borel showed up in Guiyang to present a great chance for lovers to demonstrate their love romantically. The Yally Collection made the romantic holiday even better. As Su Da suggests, “Since Ernest Borel entered China for the first time in 1903, it has been associated with China for more than a hundred years. During this period of time, Ernest Borel witnessed countless romantic moments between lovers. It is hoped that through this event in Guiyang, the romantic and elegant lifestyle of Ernest Borel can be conveyed to each consumer.” During the event, the presence of Raymond Lam aroused enthusiasm and pushed the event to a climax. As a celebrity in the Asia-Pacific Region, Lam is the idol of hundreds of millions of fans as well as a spokesperson for elegance and romanticism. Su Da and Lam revealed the Yally Collection together. In the end, Su gave the exquisite and original couple watches to Lam. It is worth noting that the three pairs of new couple watches of the Yally Collection continue the unique, mild style of the Collection with its extra rose gold touch. The beautiful and mild lines and magnificent colors around the wrist refresh the affection between lovers. The combination of stainless steel with rose gold betters and brightens each other—the watch is as spectacular as a true gentleman and as elegant as a fair lady, praising the romantic affection for the perfect match. Lam indicates, “As a Swiss brand of 159 years of history, Ernest Borel is a synonym of romanticism and elegance. It is hoped that Ernest Borel will witness more love stories and we wish everyone here a wonderful romance.”

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