Love has the magic power to turn all holidays into Valentine's Day. The sky is lit up with spectacular fireworks, the streets are lavishly decked out in sparkling New Year's decorations, and the champagne on the dining table captures the beautiful moments of couples.

From November 5 to 10, 2021, Ernest Borel has made a debut at the 4th China International Import Expo. In 2021, ushering in its 165th anniversary, Ernest Borel held a new product launch conference for its 165th anniversary on November 6th.

With a bright full moon in the sky, families reunite at the Mid-Autumn Festival. Urbanites slow down the pace of life and share their happiness and excitement on this occasion. With a beautiful moon high in the sky, warmth and comfort brought by family reunion or romance of lovers closely hugging each other surrounded by wonderful flowers and green leaves seem more precious in the background of busy urban life. At this Mid-Autumn Festival, Ernest Borel wristwatches have magically transformed human love, family affection and friendship into its every detail and brilliantly embodied the state-of-the-art exquisite techniques will add some unforgettable surprises and most beautiful memories to your wonderful reunion occasion.

On 28th October 2020, Ernest Borel Holdings Limited CEO Wen He officiated at the ‘Time for Wellness – Countdown to Chongqing Women’s Half Marathon’ in Chongqing to mark the opening of the sports event with representatives of its organising committee and guests. Ernest Borel is proud to be the official timekeeper of the wellbeing gala where sport meets horology.

The newly launched SAGE COLLECTION aims to pay tribute to generations of watchmakers with unique sagacity and struggle spirit, and share the sagacious philosophy of romantic life with the whole world. The Sage Collection is designed with modern cool sports style and equipped with Swiss made mechanical movement, also possesses 200-meter (20ATM) high waterproof function. It shows the profound exploration of waterproof technology by ERNEST BOREL and perfectly interprets the time wisdom. The gradient green, blue and black enamel dials, with pure and meaningful "time light pattern", reflect the ingenuity design and "Sage” essence. The Sage Collection strives to explore all the possibilities of yourself and the world.

In order to cater to the expansion and further development of Ernest Borel, the factory is reallocated from La Chaux-de-fonds to Le Noirmont on February 28, 2009, the maximum output of the new factory could be reached 330,000 pieces of watches annually.