Ernest Borel is thrilled to announce its return to La Chaux-de-Fonds, the legendary heart of Swiss watchmaking.
Originally headquartered in La Chaux-de-Fonds until 2009, the company made the strategic decision to relocate its headquarters and factory to Le Noirmont in order to support its rapid growth and modernize its production capabilities. After more than a decade, Ernest Borel returns to the city that played a pivotal role in its rich history, now operating alongside sister brand, Corum, at Rue du Petit-Château, while its official registered address remains in Le Noirmont.
This new chapter represents a strengthened collaboration with the Group, reaffirming Ernest Borel's commitment to the enduring legacy of Swiss watchmaking, and signaling an exciting future of innovation and greater synergy within the Group.
To celebrate its exicting return, Ernest Borel is offering La Chaux-de-Fonds residents an exclusive 40% discount on the Swiss retail price of all products. Simply present proof of residence in La Chaux-de-Fonds to enjoy this special festive offer, available until February 14, 2025.
How to Order:
Browse the available products here: https://bit.ly/ErnestBorel-LCDF-Products
Place your order by emailing us at info@ernestborel.ch
Payment is required prior to delivery or pick-up to complete your purchase.
Important Notes:
Proof of residence is required by email and in person at pick-up or delivery.
Payment must be received before delivery or pick-up.
One discount per resident only.
Ernest Borel is thrilled to be back in La Chaux-de-Fonds and looks forward to working closely with the local community to continue its tradition of Swiss precision and elegance.
Available Products
All products are subject to availability and will be allocated on a first-come, first-served basis.
About Ernest Borel
Founded in 1856 in Neuchâtel, Switzerland, Ernest Borel has long stood as a beacon of watchmaking excellence. With an unwavering commitment to craftsmanship, elegance, and innovation, the brand has established itself as a renowned brand in the industry. Its rich heritage, marked by pioneering designs and a legacy of global recognition, has made Ernest Borel a coveted name among watch enthusiasts worldwide.
Since its inception, the brand has continually redefined what it means to create a truly exceptional timepiece. For over a century and a half, Ernest Borel has remained at the forefront of watchmaking by embracing new technology while staying true to the traditional methods that define Swiss watches. Every movement and timepiece is made in Switzerland, ensuring top quality and precision. This seamless integration of heritage and innovation has not only led to numerous accolades from patent offices and horological institutions but also solidified Ernest Borel’s status as a leader in the industry. Between 1945 and 1959, the Neuchâtel Observatory awarded the prestigious Bulletin de Marche certificate to an impressive 4,172 Ernest Borel watches, representing nearly the entire production of the company during that period. This accomplishment underscores the brand's enduring commitment to precision and quality.
Today, Ernest Borel continues to uphold the highest standards of excellence, with a selection of its timepieces earning the esteemed COSC certification—an accolade bestowed upon only 6% of Swiss watches. This recognition attests to the outstanding accuracy and precision of Ernest Borel’s chronometers and highlights the exceptional skill of the brand’s watchmakers.
Stay connected with Ernest Borel and discover the latest collections and updates on Facebook at www.facebook.com/ErnestBorelOfficial, Instagram at www.instagram.com/ernestborelofficial, and LinkedIn at www.linkedin.com/company/ernest-borel.
Contact Information
Email: info@ernestborel.ch
Website: www.ernestborel.ch
Ernest Borel S.A.
(Headquarters)
Rue du Petit-Château 1
2300 La Chaux-de-Fonds, Switzerland
T : +41 32 967 0670
(Registered Address)
Rue des Perrières 8
2340 Le Noirmont, Switzerland
Ernest Borel S.A. operates from the same headquarters as Montres Corum, the registered company at the La Chaux-de-Fonds address.
