On 8th November, 2014, Ernest Borel held the event “Classical traditions, romantic sustainability” on the romantic journey in Weifang, known as the capital of kites, to showcase the brand’s latest release for honored guests. The brand’s Chief Executive Officer, Mr. Su Da, and the brand ambassador, Miss Kelly Chen, attended the event to announce the debut of new automatic couple watches in Retro Collection. The unique historical city, Weifang, is the birthplace of kites. As the cradle of humanity and nature in Shandong, the city has hosted various cultural events and cultivated many outstanding figures since ancient times. Those experienced and finest craftsmen showing exquisite craftsmanship have continued the charming traditions of folk arts, particularly world-famous kites, woodblock New Year paintings and mahogany inlay silver lacquer ware. Ernest Borel’s new automatic couple watches in Retro Collection showed up in Weifang to create a romantic mood for this land of passion. For over 158 years, adhering to romantic and elegant mechanical aesthetics and the brand philosophy of “Romantic Moment” Ernest Borel has always committed to present elegant luxury artistic watches for those in pursuit of fashion lifestyle. The ceremony reached its climax when Kelly showed up in the event and ignited the audience’s enthusiasm. Mr. Su and Kelly announced the launch of new automatic couple watches in Retro Collection and as a gift, he gave Kelly a watch with precise shape, clean lines, understated natural curvature and harmonious geometric elements. As Kelly said, “Ernest Borel, a long history Swiss brand over 158 years, is synonymous with romance and elegance. I hope Ernest Borel will witness more stories of romantic love. May their love last as long as the kite flying high.” Kelly personally represents the brand image of elegant temperament and romantic style as a perfect model of romantic love. Ernst Borel watches have always followed the original spirit of enterprise and the belief of creating the perfect, not only occupying an important position in the watch industry and also providing an irreplaceable way of life for those in a constant pursuit of perfection, style and romantic spirit. After the event, Kelly went to the brand’s counter to give her autograph, building a warm atmosphere. Just as Mr. Su said, “Since its establishment in 1856, the Ernest Borel has been committed to spreading the romantic and elegant lifestyle to every corner of the world.” Wish Borel watches may forge ahead and continue to write the legend of high-end watches!