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ERNEST BOREL

Founded in 1856 in Neuchâtel, Switzerland, the “Watchmaking Kingdom”, Swiss watch manufacturer Ernest Borel builds its reputation by 165 years of watchmaking savoir-faire and heritage.

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Heritage Collection

Born from the passion, devotion and perseverance of generations of watchmaking artisans, each model of the Heritage Collection is a luxurious synthesis of contemporary and classic styles, where traditional horological craftsmanship, exquisite modern techniques and creative inspirations converge to capture the resplendent glamour of the perpetual flow of time, with every detail alluding to the ceaseless pursuit of the most exquisite design in terms of artistry, aesthetic and functionality. The couple watches of the Collection are innovative renditions of the time-honoured, classic and minimalist attributes of Swiss-made timepieces.

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Heartful Collection

Ernest Borel launched the latest Heartful Collection in 2020 to overwhelming enthusiasm. The brand value is renewed in 2020 with an updated approach to the aesthetic expression of the purest, sweetest and romantic essence of love, conveyed in the most exquisite horological form – the Heartful Automatic Collection, arguably the most quintessential token of elegance and romance ever created by Ernest Borel.

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Jules Borel Collection

The Jules Borel Collection is the embodiment of why the brand has been so well-received for over hundred years - the painstaking craftsmanship is the timeless legacy of the brand founder's everlasting watchmaking philosophy. Without any doubt, the high end craftsmanship of the collection is the best tribute to the brand's pioneering achievements.

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Sage Collection

Live a life with wisdom and sagacity. The newly launched SAGE COLLECTION in 2021 aims to pay tribute to generations of watchmakers with unique sagacity and struggle spirit, and share the sagacious philosophy of romantic life with the whole world. The series is designed by modern cool sports style and equipped Swiss made mechanical movement, also possess 20ATM high waterproof function. It shows the profound exploration of waterproof technology by ERNEST BOREL and perfectly interprets the time wisdom. The gradient green, blue and black enamel dials, with pure and meaningful "time light pattern", reflect the ingenuity design and "Sage” essence.

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Live a life with wisdom and sagacity ---The Sage Collection of Ernest Borel was launched
Live a life with wisdom and sagacity ---The Sage Collection of Ernest Borel was launched
The newly launched SAGE COLLECTION aims to pay tribute to generations of watchmakers with unique sagacity and struggle spirit, and share the sagacious philosophy of romantic life with the whole world. The Sage Collection is designed with modern cool sports style and equipped with Swiss made mechanical movement, also possesses 200-meter (20ATM) high waterproof function. It shows the profound exploration of waterproof technology by ERNEST BOREL and perfectly interprets the time wisdom. The gradient green, blue and black enamel dials, with pure and meaningful "time light pattern", reflect the ingenuity design and "Sage” essence. The Sage Collection strives to explore all the possibilities of yourself and the world.
2022-03-22
Ernest Borel, Jointly with Xinyu Zhang, Invites You to Celebrate the 165th Anniversary at the
Ernest Borel, Jointly with Xinyu Zhang, Invites You to Celebrate the 165th Anniversary at the "CIIE Moment"
From November 5 to 10, 2021, Ernest Borel has made a debut at the 4th China International Import Expo. In 2021, ushering in its 165th anniversary, Ernest Borel held a new product launch conference for its 165th anniversary on November 6th.
2021-11-24
Ernest Borel establishes new factory in Switzerland
Ernest Borel establishes new factory in Switzerland
In order to cater to the expansion and further development of Ernest Borel, the factory is reallocated from La Chaux-de-fonds to Le Noirmont on February 28, 2009, the maximum output of the new factory could be reached 330,000 pieces of watches annually.
2022-03-10
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