On 24th June 2012 Ernest Borel Journey of Romance on luxurious cruise witnessed a grand set-off in Shanghai after a long time preparation. Mr. Boillat, President of Swiss Ernest Borel, Mr. Su Da, CEO of the Asia-pacific area, and a total of nearly 500 distributors in the Asia-pacific area and popular artists embarked the luxurious Royal Caribbean Voyager of the Seas, one of the ten largest cruises in the world and the largest in Asia, and spent 5 days and 4 nights together in the journey of romance to Fukuoka of Japan and Jeju of South Korea. Established 156 years ago, the world-renowned Swiss Ernest Borel has been sticking to the core brand concept of "Romantic Moment". The host party specially moved the largest and most important event of Ernest Borel to a luxurious cruise in the ocean, which was full of romantic flavors, making it not only a feast for all senses but also the perfect presentation of Ernest Borel’s brand spirit. On 25th June, the grand 2012 Ernest Borel Annual Conference was held in the Grand Theater on the cruise. Distributors across the world gathered here to witness the splendid achievements Ernest Borel had made these years. The conference began with the opening speech of Mr. Boillat. He extended heartfelt gratitude and congratulations to colleagues and business partners who had made enormous efforts for the exciting achievements of Ernest Borel. Then Mr. Su delivered an important speech. He summarized the new breakthroughs and take-offs of Ernest Borel in the past two years and set forth development direction in future. The conference invited performing masters to celebrate the event. As is known to all, the logo of Ernest Borel originated from the silhouette of a couple of dancing lovers. It combines romance and elegance which symbolizes eternal love and happiness. The famous dancer Yang Yang described the century-old history of Ernest Borel with retro classical dancing. Her movements also incorporated a strong sense of modern times, indicating that while maintaining the traditional Swiss watch-manufacturing techniques, Ernest Borel never stopped exploring new technology. Then, renowned magician Fu Yan Dong also presented the guests with a mysterious and warm romantic show. He gently waved his hands and filled the sky with falling snowflakes, making everyone present feel the romance of Ernest Borel. The limited edition watch for Ernest Borel’s 155th anniversary, which disappeared and reappeared in the hands of the magic master, was given to a lucky guest as a lucky prize. Last but not least, Taiwan singer Huang Pin Yuan, famous for his love songs, appeared romantically on the stage and sang several love songs to embody Ernest Borel’s unabated persistence and pursuit for love. With the graceful waltz of performing dancers, 2012 Ernest Borel Business Conference saw a perfect ending in the romantic love songs. Later in the evening, distributors well dressed-up and gathered in the elegant main dining room on the cruise. Guests toasted with Mr. Su Da to celebrate the success of this event. They held the red wine goblets high, wishing and praying for the splendid future of Ernest Borel. In this scene the guests were like in a warm and romantic Ernest Borel family. In addition, the waiters from all over the world in the dinning room also sang songs to celebrate, pushing the atmosphere of the dinner party to a climax. On the deck of the cruise, you feel too delighted to leave with the fresh sea wind blowing at your face. The romantic concept of Ernest Borel has once again made a deep impression with the natural stage of the blue sky, the ocean and the cruise. And the ever-lasting spirit of "romance" carried by Ernest Borel for centuries has indeed spread away. As Mr. Boillat put it in his opening speech, "We have been taking the brand motto"romance in heart" as our core spirit and we are sure to continue the resplendent legend of Ernest Borel successfully." Ernest Borel will surely plough through and sail further into a fantastic future.