Ernest Borel, the Swiss brand of fashionable timepieces, is always famous for its romantic image. The brand celebrated its 150th anniversary in Hong Kong Disneyland Hotel on June 23, 2010. Highly popular in the Greater China Region, Ernest Borel has always manufactured its products as per the principles of "durable, reliable, comfortable and beautiful", bringing quality and fashionable watches to customers through the years. In line with its booming and rapid business development in China, this year the brand has invited Kelly Chan to join its long-time endorsers of Raymond Lam and Angie Chiu to illustrate its elaborate and classical timepieces. At the dinner party that night, actor-turned-singer Raymond Lam as the brand’s endorser performed his signature song and shared his joy in collecting Ernest Borel watches. And Kelly Chan, the brand’s new "goddess of romance", performed the finale for VIPs at the banquet. They both embodied the essence of the brand’s romantic culture and conveyed the brand’s value of "romance & elegance". The banquet was hosted by Carol Cheung, whose sophistication and humor pleased every one present. And the quiz session even pushed the banquet to the climax thanks to her excellent performance. With a history of more than 150 years, Ernest Borel adheres to the profound cultural tradition and established its outstanding characteristics, enjoying unique prominence in the watchmaking industry in Switzerland and even around the world. In recent years, Ernest Borel watches have also made excellent achievements in the Greater China Region, with its flagship stores opened in Shanghai, Qingdao and Liuzhou in 2009, making its products widely popular among customers on the Chinese Mainland. On the other hand, in line with its business development, Ernest Borel was formally relocated to the new factory premises in Le Noirmont, a famous location of timepiece manufacture in Switzerland on February 28, 2009, so as to further develop new products of high quality.