On August, 26th, Ernest Borel Shanghai Flagship Store had its grand inauguration at 595, Huaihai Mid Road. Raphael Boillat, president of Ernest Borel and Su Da, its CEO in the Asia-Pacific area attended the inauguration ceremony along with the brand spokesperson Angie Chiu, a well-known actress from Hong Kong. They shared the "Romantic Time" with Ernest Borel with the present guests. Everyone is seeking for the very person with whom they can share romantic time of whole life. To provoke people’s desire for this kind of romance deep down in their heart, Ernest Borel, with her constant romantic style, set Shanghai flagship store at Huaihai Mid Road, the former Avenue Joffre and also the origin of fashion in Shanghai. There she brings forever romantic time, and also dreams and desire for wonderful and romantic life for people living in this city. To celebrate the grand inauguration, Raphael Boillat brought Romance Series and invited the spokesperson Angie Chiu and her husband Melvin Wong, to present this series. The two sides of Romance series, made of seashells just like ladies’ colorful skirts, remind us of dancing lovers. The radiant stripes on their surfaces symbolizes the radiation of bless and happiness. All is evident of the classical and romantic image of Ernest Borel. Meanwhile, the presentation of Angie Chiu and Melvin Wong made this series all the more impressive. The couple are always holding hands in whatever events they attend, which is supposed to be the best interpretation of the romantic brand, Ernest Borel. Romantic time with Ernest Borel has long been seared on the mind of Chinese people. A long history has made her more elegant and outstanding. Love has made her forever charming. Superior quality and the underlying affluent culture has made her worth possessing for a lifetime.