Served as Brand Ambassador for 5 Years, Super Star Kelly Chen Exudes Elegance and Happiness
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With a 158-year history and adhering to the brand concept of “Romantic Moments,” Ernest Borel perfectly combines the romantic story for its lovers’ trademark and rigorous, excellent watch making craftsmanship. In this advertising with “Romantic Life” as the theme, the brand invited Kelly Chen, the Goddess of Romance, to be the ambassador for the fifth year, shooing the brand new advertising. Kelly’s slow living and elegant life style builds her a charming and romantic image, capturing the hearts of her fans. This time the wildly-acclaimed art director, Yee, was invited as the image consultant to create a unique fashion goddess style for Kelly Chen. He looked to Cocktail Collection as design inspiration to highlight the distinct personalities of women today. The turning dial represents the changing and colorful life, giving the meaning that those women with their own efforts will have a life as wonderful as Kelly’s, playing a perfect role in her career, love and family life. For the first time, the advertising had a male model shoot with Kelly, who looked mysterious and sexy with a Deep V black dress and a watch in Cocktail Collection characterized with stylish and magnificent temperament. The two took their warm and sweet time before a European shooting scene, displaying the best romantic moment. As a fashion icon and stylish mother, Kelly admitted that she adores the unique design and dazzling color of watches in Cocktail Collection, which are suitable for all occasions in different outfits and easily get the limelight. As Kelly said, “Cocktail Collection watches are a great boon as they have many choices of colors and look sharp; I can wear them when working, shopping, or attending a ball or a party.” Asked whether she would ask for a gift from her husband, Kelly responded with a lovely smile that the beloved one has given her the best gift since he was able to spend time with her; after all, sending a gift is just one of the ways to express love. She also said that most of women in this new era have their own career, so they are free to buy any high-quality things such as Ernest Borel watches to reward themselves. She is such a example of intelligent career women. When asked how she manages time since she is very busy with work and family, she smiled and said, “I wish I had 48 hours a day! If we don’t have enough time, we should make more efforts on planning. I will arrange some activities for and on summer holidays, so I save time to prepare a new album. But kids grow up so fast; I want to stay with them whenever I am free.”

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