Raymond Lam as a brand ambassador for Ernest Borel watches earlier shot a new series of print ads for the brand, showing his romantic and affectionate attributes. With a 158-year history and adhering to the brand concept of “Romantic Moments” Ernest Borel perfectly combines the romantic story for its lovers’ trademark and rigorous, excellent watch making craftsmanship. As a perfect model of Prince Charming in the mind of thousands of girls, Raymond Lam has always seemed to be stylish, confident and courageous, and with his meticulous work attitude, coinciding with the brand’s rigorous watch making philosophy, he always exudes a breathtaking stylish charm. In this brand new advertising, as his romantic and chic image remains, Raymond Lam and a western model costar a romantic love story, showing a romantic fashion sense. During the shooting, they were wearing the brand’s Retro Collection watches. According to Raymond Lam, the collection is his favorite because of its vintage style with simple and unique designs, which are suitable for wearing on any occasions such as public performances and dating, so that it is the best choice for couple watches! During the shooting, the western model sat behind Raymond Lam holding him tightly on a vintage scooter. This sweet and heartwarming scene implies that the couple in love will face any difficulties in the future together, commit to each other forever and create every romantic moment. Later the couple profitut on evening dresses to adopt a love pose, showing the brand as the romantic model of Swiss couple watches.