Official USA Dance Sponsor 2012
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At the USA Dance 2012 National DanceSport Championships in Baltimore, to be held in March 30 - April 1 2012, Ernest Borel is pleased to announce its new sponsorship of USA Dance. Every year, the best dancers across the nations compete for the USA Dance National DanceSport Championships. This year, the competition is celebrating its 32 years. Combining romanticism and elegance, the dancing couple trademark of Ernest Borel is designed to imply blessings for love and happiness. As a young man, Ernest Borel met a beautiful girl at a formal dance party. Their graceful dance attracted the envious eyes of all the other dancers and a picture was taken of this romantic encounter, suspending it in time. The elegant dance and the romance of the moment ignited Ernest Borel’s inspiration, prompting him to design the trademark logo to immortalize this magical experience. The dancing couple has been the brand’s trademark and inspiration since the late 19th/early 20th century, this striking image becoming firmly established as the "Lovers" trademark. The USA Dance is the culminating event where the best of the best come as only those who place in the top 75 percent at qualifying competitions are invited to compete in Baltimore. This means approximately 20 DanceSport couple finalists will be selected to compete at 11 World Championships held throughout the year in countries around the globe. ‘The best of the best" concept consistently follows the initial enterprise spirit and the belief of creating perfection. With skillful and talented inspiration, the craftsmen of Ernest Borel witnessed every exciting precious moment, embedding personality into time. The spirit of Ernest Borel provides an unchangeable lifestyle for all pursuing perfection, fashion and romance. Competitors of the USA Dance 2012 Nationals are expected to represent nearly every state in the nation, ranging from different age groups to show their perfect talent. Ernest Borel is the proud new sponsor of the USA Dance Nationals and its 3rd annual Star Quality Awards, to be judged and presented by Carrie Ann Inaba, Honorary Judge and new National Celebrity Ambassador for USA Dance. Further in 2012, Ernest Borel will also sponsor some of the USA Dance 2012 National Qualifying Events.

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