March 8th to 15th witnessed the 40th BASELWORLD, the world’s annual watch event leading the global watch fashion, in Basel, Switzerland. Ernest Borel, who had just celebrated its 155th brand anniversary, displayed not only its Jules Borel Collection and Royal Collection of great historical significance and collection value, but also the striking Retro Collection to echo the retro trend hot in the fashion world this year. Over recent years, Ernest Borel has developed into an international watch brand that embodies classic and fashion, grace and vitality.