The annual global watch industry event -- 40th Swiss BASELWORLD was held ahead of schedule from March 8 to 15. Swiss ERNEST BOREL, just through its 155th Anniversary Celebration, is already well prepared; on the one hand, brings the after heat of its 155th Anniversary to Baselworld this year; and on the other hand, echoes the trend of fashion industry this year——Retro, revealing its calm, elegant, fully dynamic, and fashionable side. Jules Borel Collection is named after the founder Mr. Jules Borel to commemorate his outstanding contribution to Ernest Borel. His profoundimpact on the time-piece industry over 150 years, encourages future generations to pursue his "romantic & elegant" philosophy. This line is an incarnation of romanticism and elegance; beside hour, minute, second and date indication, the features are emphasized by the white dial set with diamonds on the power reserve indicator and 3, 9 and 12 o’clock hour-markers. This valuable timepiece comes with a stainless steel case, with 18K pink gold bezel and two-tone bracelet with 18K pink gold links. Model: GKR9239-4599 Swiss made 9040 automatic movement 24 jewels, rhodium plated movement Circular-grained bridges, Geneva waves, blue screws Stainless steel case with 18K pink gold bezel Stainless steel bracelet with 18K pink gold links Water resistant to 50 meters Case diameter 40mm Dial set with 15 natural diamonds Date at 3 o’clock, power reserve at 6 o’clock Anti-reflection sapphire crystal See through back Royal Collection Heritage of classics, future of glories. Through 155 years of experience and tradition, ErnestBorelhas always relied on its values to keep on innovating. Further to its 155th Anniversary Celebration, the romantic brand is launching an upgraded version of the Royal Collection. This collection houses a 2895 automatic movement with small second at 6 o’clock, three-dimensional Roman numerals as well as stainless steel bi-color case and bracelet. The see-through back – archetype of the brand – shows the beautiful decorated rhodium plated movement, with its blue screws and brand logo, emphasizing the special care for details. Perfect for either business and leisure, this two-tone timepiece is a true refinement, perpetuating heritage of classics Model GBR6155W-4829 Swiss made 2895 automatic movement 27 jewels, rhodium plated movement Circular-grained oscillating weight, blue screws Small second at 6 o’clock, date indication at 3 o’clock Two-tone stainless steel case and bracelet Water resistant to 30 meters Case diameter 40.5 mm Anti-reflection sapphire crystal See-through back Retro Collection Aqua Marina is a transparent semi-precious stone with a beautiful sea-water color, recalling its name, especially blending in the sunlight. Inspired by the sparkle of Aqua Marina, Ernest Borel designers had launched a charming collection in the 1940’s, paying tribute to the beauty and immensity of the ocean. According to legend, Aqua Marina is also the Love Stone. In its pursuit of passion and happiness, Ernest Borel has decided to give a new birth to the creative style of the Aqua Marina collection.As the Lover’s trademark, the new Retro Collection perfectly represents Ernest Borel’s heritage, with natural elegance and classical style emanating from this beautiful timepiece. The retro collection is available for both ladies and gents and displays hour and minute with genuine leather straps or stainless steel bracelet. Model: LS906-9821GR Swiss made quartz movement Stainless steel case Water resistant to 50 meters Case diameter 31mm Anti-reflection sapphire crystal Hour and minute hands Genuine leather strap