On July 11th, Ernest Borel Qingdao Flagship Store had its grand inauguration, kicking off the opening of its name brand stores. The brand spokesperson, Angie Chiu, a well-known actress from Hong Kong, presented the latest Romance Series on this occasion. Zhang Xingen, vice-president of Xinyu Group and Xiao Wenzhang, the general manager and board chairman of Qingdao Hengdeli Company, along with Angie Chiu and Su Da,the CEO of Ernest Borel in the Asia-Pacific area, presided over the ribbon-cutting and toast ceremony to celebrate the inauguration of Qingdao Flagship Store. Angie presented the latest Romance series together with a foreign model, showing the romantic charm of this wristwatch series and making the ceremony more fantastic. There were also a lively lion dance exciting the audience who then gave out warm applaud. Ernest Borel is committed to the improvement of its brand images and increase of brand value. For this purpose it sets flagship stores one after another these years. Qingdao flagship store is the 4th one in China and Shanghai flagship store will be open next month. It is estimated that by the year of 2010, there will be over 10 flagship stores in China. Therefore, Ernest Borel holds a very optimistic view of China’s economic development and believes that in the coming 5 years China will become one of the world’s largest luxury markets.