Ernest Borel Marine Series Launches
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Relaxation, aggression, heroism and glamour not only are characteristics representing Columbus, but also feature the newest watch series of Ernest Borel Marine Series. Ernest Borel, the renowned Swiss timekeeper with over 150 year-old history, announced the first launch of their newest Marine Series to South China on 10 May, 2009 (Sunday) at Grandview Mall located at Tianhe Road of Guangzhou. "Exploring the Sailing Tour" was the innovative theme of this grand event. The lifestyle fashion brand featuring its design theme "Sailing", Nautica has also joined this Sailing Tour to sponsor the catwalk wardrobes. The venue design of this Sailing Tour was unique and innovative. A huge white sail boat was built as the stage for giving a lively experience of sailing to audiences and presenting the innovating sprit of Marine Series. Mr. Raymond Lam, the brand ambassador, Mr. Raphael Boillat, the CEO of Ernest Borel (Swiss), Ms. Nathalie Boillat, the General Manager of Ernest Borel and Mr. David Su, CEO of Ernest Borel (Asia Pacific) attended the event in which they joined hand-in-hand to host the launching ceremony of Marine Series. Soon after the launching ceremony, Mr. Raymond Lam performed a catwalk show with four foreign professional models to present the unique glamour of Marine Series. In order to bring better understanding of the new series to the public, Mr. Raymond Lam explained the unique features of the watches with personal demonstration and shared how watches accompanied his feeling to sailing which put a perfect ending to the event. In the 558th anniversary of Columbus’s navigate exploration, Ernest Borel has designed a series of Marine Series, which are high-level automatic GMT watches, promoting the spirit of Columbus never says die and his continuous innovation courage. The new series consists of models for both male and female, continuing the romance of love and presenting the charm of ladies. The model for male has GMT automatic movement, a see-through back and screw crown and being elaborate polished and rhodium plated. The model for female has Swiss made quartz movement. Both models have centre hands for 24-hours, hours, minutes and seconds, date indication, stainless steel case and 100m Water resistant Swiss’s Ernest Borel again expresses its everlasting lavish style, state-of-the-art craftsmanship and touching style to sustain the promotion of an artistic lifestyle.

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