The 168-year-old Swiss watch manufacturer showcases new novelties at its Geneva showroom

A new chapter for Ernest Borel as it joins sister brand Corum to strengthen its legacy and drive innovation

The new 39mm and 29mm models seamlessly blend minimalist design with exceptional Swiss precision, honoring the brand's rich heritage while embracing a contemporary style.

The newly launched SAGE COLLECTION aims to pay tribute to generations of watchmakers with unique sagacity and struggle spirit, and share the sagacious philosophy of romantic life with the whole world. The Sage Collection is designed with modern cool sports style and equipped with Swiss made mechanical movement, also possesses 200-meter (20ATM) high waterproof function. It shows the profound exploration of waterproof technology by ERNEST BOREL and perfectly interprets the time wisdom. The gradient green, blue and black enamel dials, with pure and meaningful "time light pattern", reflect the ingenuity design and "Sage” essence. The Sage Collection strives to explore all the possibilities of yourself and the world.

In order to cater to the expansion and further development of Ernest Borel, the factory is reallocated from La Chaux-de-fonds to Le Noirmont on February 28, 2009, the maximum output of the new factory could be reached 330,000 pieces of watches annually.

The Year of the Ox has seen wonderful moments, and the Year of the Tiger is looking forward to a year of good luck. We hope that the wonderful festive vibes will bring you joy, auspiciousness, warmth, happiness, and enjoyment this holiday season. Ernest Borel, the "paradigmatic couple watch brand from Switzerland," will celebrate the Spring Festival by imbuing its century-old watchmaking achievements and passionate attitude into a timepiece with elegant style and romantic blessings, thereby creating a gift that speaks to you in the romantic new year. Ernest Borel is more than happy to collaborate with you to ring in the new year of good fortune!