BRAND INTRODUCTION

Founded in 1856 In Neuchâtel, Switzerland, Swiss watch manufacturer Ernest Borel builds its reputation by 167 years of watchmaking savoir-faire and heritage. Inspired by the corporate ethos of ‘Romantic Moments’, the creations of Ernest Borel are recognized for their excellence design and quality, confirming the brand’s legacy as the paragon of Swiss-made couple watches and the leading position in the Swiss luxury watch industry.



BRAND INTRODUCTION

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Ernest Borel
BRAND MILESTONES
1856
1859~1860
1861~1881
1894~1898
1903~1936
1937~1947
1948~1997
2005~2014
2016~2023
1856
1856

With the belief to produce excellent watches, young Jules Borel aspired to establish his own brand, and began his long watchmaking career in Neuchâtel, Switzerland, the “Watchmaking Kingdom”. Different from his quiet forefathers, Jules Borel was determined to turn the family business into an international corporate.