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About Ernest Borel

Founded in 1856 in Neuchâtel, Switzerland, Ernest Borel has built a strong reputation for craftsmanship, elegance, and quality in the world of watchmaking. With a heritage steeped in centuries of watchmaking expertise, Ernest Borel continues to create timepieces that exude timeless allure and exceptional distinction, blending tradition with innovation.

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X Collection

An all-new series of collaborative timepieces that fuse Swiss watchmaking craftsmanship with creative partnerships. 


Each release in the collection bridges a synergy between Swiss watchmaking heritage and fresh artistic and cultural perspectives, uniting technical excellence with expressive design to celebrate memorable moments.


Rooted in Ernest Borel’s philosophy of “Love in the Moment”, the X Collection embraces creativity, imagination, and delight. Limited edition designs and reimagined classics transform each watch into a statement of both precision and play, embodying the joy of living fully.


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Heartful Collection

Capturing the purest essence of love, the Heartful collection embodies Ernest Borel's cherished ethos through unparalleled craftsmanship. A dancing couple takes center stage at the date window at 6 o’clock, their graceful motion symbolizing the beauty of romance and connection. This scene brings together artistry and emotion, evoking heartfelt sentiments with every gaze.

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Heritage Collection

Ernest Borel began a legacy that has flourished in horology since its inception. In honor of this history, the Heritage Collection presents commemorative, collectible timepieces, meticulously crafted by artisans. Fusing traditional craft with forward design, these exquisite watches embody over a century of expertise, celebrating a legacy of timeless excellence and innovation.

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Jules Borel Collection

A tribute to founder Jules Borel, this namesake collection honours his legacy of precision, innovation, and timeless style. Meticulously crafted with refined elegance, each timepiece features an engraving of the Ernest Borel manufacturer on the case back, making it the perfect choice for those who wish to carry a piece of history and embody timeless sophistication.

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Sage Collection

Built for the bold spirit of the modern adventurer, the Sage Collection seamlessly fuses rugged craftsmanship with Swiss precision. Each timepiece, a reliable companion for both land and sea, features a sleek, sporty design, with selected models offering a 20 ATM (200 meters) waterproof rating and a screw-down crown, showcasing Ernest Borel's mastery of waterproof technology.

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