An all-new series of collaborative timepieces that fuse Swiss watchmaking craftsmanship with creative partnerships. 

Each release in the collection bridges a synergy between Swiss watchmaking heritage and fresh artistic and cultural perspectives, uniting technical excellence with expressive design to celebrate memorable moments.

Rooted in Ernest Borel’s philosophy of “Love in the Moment”, the X Collection embraces creativity, imagination, and delight. Limited edition designs and reimagined classics transform each watch into a statement of both precision and play, embodying the joy of living fully.