Born from the passion, devotion and perseverance of generations of watchmaking artisans, each model of the Heritage Collection is a luxurious synthesis of contemporary and classic styles, where traditional horological craftsmanship, exquisite modern techniques and creative inspirations converge to capture the resplendent glamour of the perpetual flow of time, with every detail alluding to the ceaseless pursuit of the most exquisite design in terms of artistry, aesthetic and functionality. The couple watches of the Collection are innovative renditions of the time-honoured, classic and minimalist attributes of Swiss-made timepieces.

Ernest Borel launched the latest Heartful Collection in 2020 to overwhelming enthusiasm. The brand value is renewed in 2020 with an updated approach to the aesthetic expression of the purest, sweetest and romantic essence of love, conveyed in the most exquisite horological form – the Heartful Automatic Collection, arguably the most quintessential token of elegance and romance ever created by Ernest Borel.

The Jules Borel Collection is the embodiment of why the brand has been so well-received for over hundred years - the painstaking craftsmanship is the timeless legacy of the brand founder's everlasting watchmaking philosophy. Without any doubt, the high end craftsmanship of the collection is the best tribute to the brand's pioneering achievements.

Ernest Borel embraces the ever-changing era with the Urban Collection, which taps into the liberal and stylish spirit of modern urbanites to create an array of chic and versatile timepieces for city slickers to unleash their charisma in all occasions.