Ernest Borel Holdings Limited was founded in 1856, the Group is one of the oldest premium watchmakers in Switzerland. As a self-owned brand, Ernest Borel designs, manufactures, markets and sells Swiss-made mechanical and quartz premium timepieces for men and women. The brand is known throughout the world for its unique “romance and elegance” brand image, and is the second best selling premium couple watches brand in the PRC Ernest Borel has an extensive distribution network and over 960 points of sales around the world, with particularly strong focus on the PRC and Hong Kong, Macau and Southeast Asia markets. The Group’s watch portfolio comprises over 30 different collections of Swiss-made premium timepieces, with over 250 models that mainly target upper-middle-income end customers.