Ernest Borel announces the official launch of its e-commerce platform, now live at shop.ernestborel.ch. This digital storefront marks a significant milestone in the brand’s global journey, providing customers worldwide access to its curated selection of timepieces.

Designed to elevate the customer experience, shop.ernestborel.ch offers an effortless way to explore, purchase and engage with the brand. Whether an enthusiast, collector, or connoisseur, every customer is recognized as someone who appreciates the art of telling time—and has arrived at the right destination at Ernest Borel. Every Ernest Borel watch is more than a means of timekeeping; it is a story worn on the wrist, a reflection of individuality, and a companion through every moment of life.

 As part of the brand’s commitment to innovation and community-centric growth, the development of shop.ernestborel.ch complements its existing retail network and supports expansion into new and emerging markets. Ernest Borel continues to collaborate closely with its valued distributors and retail partners to reinforce its image and identity, strengthening its presence across key regions. 

The e-commerce platform currently offers the most sought-after models, including new arrivals and signature collections. As the brand continues to grow, the full range is expected to become available online, along with exclusive online releases. 

Availability

For more details on the full range of Ernest Borel products, please visit www.ernestborel.ch. As product availability and pricing may vary by region, we recommend you to reach out to your local authorized Ernest Borel retailer for the most accurate information. To locate the nearest retailer, visit bit.ly/ErnestBorel-Stores.