Shanghai, 8th September 2012 : In Shanghai, Mr Su , director of Ernest Borel Asia-Pacific, accompanied by Mr Raymond Lam (Lin Feng), ambassador for Ernest Borel, unveiled the new pair of watches in the Royal collection. Shanghaï is a city at once fascinating and full of charm, but also very contrasting, with “thousands of styles”. Where the closed mindset of the middle-class mingles with the noble and majestic. Where great intentions, tree-lined avenues, architecture styles inspired from every corner of the world and animated markets give off an air of romance and luxuriance. Founded in 1856, the Swiss watch brand Ernest Borel is renowned for the quality of its watches that are linked with a beautiful and romantic love story. For over a century and a half, it has touched the minds of all those who have encountered the elegance and nobility of its products, handing down from one generation to the next the image of “the lover’s watch”. The new pair of watches in the Royal collection, launched today, are the perfect illustration of this. And the grandeur of the site in which the ceremony unfolds, with its white and gold decor and the majestic spiral staircase, exhudes the sentiment of being in a sumptuous royal palace. The ceremony began with the famous song from the first act of Verdi’s “La Traviata”: Libiamo Ne’ Lieti Calici… “Let’s drink, let’s drink from this merry chalice” which is an ode to love. The watches in Ernest Borel’s Royal collection have always exalted the beauty and romantic purity of royal love and, according to Mr Su , “the choice of Shanghaï for this presentation is not only a response to the support and fidelity of our customers, but also because the charm and elegance of this city is in perfect harmony with the romantic message carried by Ernest Borel watches”. Mr Su then presented Mr Raymond Lam, ambassador for Ernest Borel, as being “the romantic prince” adored by the public, corresponding perfectly with the image of royal love that inspired the creation of this new pair of watches. Mr Raymond Lam, declared that for him, this pair of Ernest Borel watches is the most romantic and elegant image to be found of royal love. After this, Messrs. Su and Raymond Lam opened together the jewel box that was presented to them by the two palace guards, allowing the guests in attendance to discover the extraordinary beauty of these watches. The men’s model radiates energy, strength, righteousness and distinction, while the ladies’ model exhudes tenderness, exquisite softness, elegance, charm and beauty. A harmonious combination of strength and tenderness, this pair of watches is the brillantly successful realization of over a century and a half of devoted effort by the master craftsmen of Ernest Borel in the search for watch making perfection. Upon offering these watches to Mr Raymond Lam, Mr Su also offered him the romantic spirit inspired by Ernest Borel and wished that he be the vector of this spirit via his respectful attitude towards royal romantic love. At the ceremony’s end, Messrs Su and Raymond Lam invited their guests to lift their “merry chalices” in a toast, wishing that everyone could live the kind of romance depicted by royal love and that the Ernest Borel brand may continue to spread its romantic message via its “lover’s watches”.