News & Stories

Ernest Borel in Dubai: Celebrating the ‘Timeless’ legacy of watchmaking at the ILG International Distributors Meet 2025 [detailed]
2025-03-12

Ernest Borel to Unveil Timeless Elegance in Dubai at International Luxury Group’s International Distributors Meet 2025 [detailed]
2025-01-16

Ernest Borel Returns to La Chaux-de-Fonds, the Heart of Swiss Watchmaking [detailed]
2025-01-01

Find Your True Love in Such a Romantic Winter—Ernest Borel Swiss Watch Opens its Romantic New Year Season
Love has the magic power to turn all holidays into Valentine's Day. The sky is lit up with spectacular fireworks, the streets are lavishly decked out in sparkling New Year's decorations, and the champagne on the dining table captures the beautiful moments of couples.
2021-12-27

Ernest Borel, Jointly with Xinyu Zhang, Invites You to Celebrate the 165th Anniversary at the
From November 5 to 10, 2021, Ernest Borel has made a debut at the 4th China International Import Expo. In 2021, ushering in its 165th anniversary, Ernest Borel held a new product launch conference for its 165th anniversary on November 6th.
2021-11-24

Ernest Borel Invites You to Happy Reunion
With a bright full moon in the sky, families reunite at the Mid-Autumn Festival. Urbanites slow down the pace of life and share their happiness and excitement on this occasion. With a beautiful moon high in the sky, warmth and comfort brought by family reunion or romance of lovers closely hugging each other surrounded by wonderful flowers and green leaves seem more precious in the background of busy urban life. At this Mid-Autumn Festival, Ernest Borel wristwatches have magically transformed human love, family affection and friendship into its every detail and brilliantly embodied the state-of-the-art exquisite techniques will add some unforgettable surprises and most beautiful memories to your wonderful reunion occasion.
2021-09-18

Ernest Borel Supports Chongqing Women's Half Marathon as Official Timekeeper
On 28th October 2020, Ernest Borel Holdings Limited CEO Wen He officiated at the ‘Time for Wellness – Countdown to Chongqing Women’s Half Marathon’ in Chongqing to mark the opening of the sports event with representatives of its organising committee and guests. Ernest Borel is proud to be the official timekeeper of the wellbeing gala where sport meets horology.
2021-01-07

New Store Opening: King Power Srivaree, Thailand
Ernest Borel is thrilled to announce the expansion of the brand to Thailand
2024-07-16

Modern Sophistication Meets Sporty Elegance: Unveiling the Sage Collection
Ernest Borel makes a splash with the Sage collection, crafted for reliability and durability, designed to thrive in every adventure and moment
2024-09-16