News & Stories
Rediscover Wonder with Ernest Borel
Rediscover Wonder with Ernest Borel
The 168-year-old Swiss watch manufacturer showcases new novelties at its Geneva showroom
Live a life with wisdom and sagacity ---The Sage Collection of Ernest Borel was launched
Live a life with wisdom and sagacity ---The Sage Collection of Ernest Borel was launched
The newly launched SAGE COLLECTION aims to pay tribute to generations of watchmakers with unique sagacity and struggle spirit, and share the sagacious philosophy of romantic life with the whole world. The Sage Collection is designed with modern cool sports style and equipped with Swiss made mechanical movement, also possesses 200-meter (20ATM) high waterproof function. It shows the profound exploration of waterproof technology by ERNEST BOREL and perfectly interprets the time wisdom. The gradient green, blue and black enamel dials, with pure and meaningful "time light pattern", reflect the ingenuity design and "Sage” essence. The Sage Collection strives to explore all the possibilities of yourself and the world.
Ernest Borel establishes new factory in Switzerland
Ernest Borel establishes new factory in Switzerland
In order to cater to the expansion and further development of Ernest Borel, the factory is reallocated from La Chaux-de-fonds to Le Noirmont on February 28, 2009, the maximum output of the new factory could be reached 330,000 pieces of watches annually.
Precious watch by Ernest Borel embarks your romantic moment  in Lunar New Year
Precious watch by Ernest Borel embarks your romantic moment in Lunar New Year
The Year of the Ox has seen wonderful moments, and the Year of the Tiger is looking forward to a year of good luck. We hope that the wonderful festive vibes will bring you joy, auspiciousness, warmth, happiness, and enjoyment this holiday season. Ernest Borel, the "paradigmatic couple watch brand from Switzerland," will celebrate the Spring Festival by imbuing its century-old watchmaking achievements and passionate attitude into a timepiece with elegant style and romantic blessings, thereby creating a gift that speaks to you in the romantic new year. Ernest Borel is more than happy to collaborate with you to ring in the new year of good fortune!
Find Your True Love in Such a Romantic Winter—Ernest Borel Swiss Watch Opens its Romantic New Year Season
Find Your True Love in Such a Romantic Winter—Ernest Borel Swiss Watch Opens its Romantic New Year Season
Love has the magic power to turn all holidays into Valentine's Day. The sky is lit up with spectacular fireworks, the streets are lavishly decked out in sparkling New Year's decorations, and the champagne on the dining table captures the beautiful moments of couples.
Highlights of CIIE Swiss Watch Manufacturer Ernest Borel's Debut at the 4th China International Import Expo
Highlights of CIIE Swiss Watch Manufacturer Ernest Borel's Debut at the 4th China International Import Expo
From November 5 to 10, 2021, Ernest Borel will make a debut at the 4th China International Import Expo. Ernest Borel was founded by Mr. Jules Borel, a famous watchmaker, in Neuchatel (the holy land of timepieces) of Switzerland in 1856. It has witnessed 165 years of watchmaking savoir-faire and heritage. Ernest Borel builds its reputation by continuously launching wristwatches recognized and favored by consumers in adhering to the spirit of seeking and exploration and the concept of making high-quality romantic timepieces, for which it is praised as the paragon of Swiss-made couple watches.