From November 5 to 10, 2021, Ernest Borel will make a debut at the 4th China International Import Expo. Ernest Borel was founded by Mr. Jules Borel, a famous watchmaker, in Neuchatel (the holy land of timepieces) of Switzerland in 1856. It has witnessed 165 years of watchmaking savoir-faire and heritage. Ernest Borel builds its reputation by continuously launching wristwatches recognized and favored by consumers in adhering to the spirit of seeking and exploration and the concept of making high-quality romantic timepieces, for which it is praised as the paragon of Swiss-made couple watches.

On 15 January 2020, the “Romance 1856” train named after Ernest Borel embarked on its maiden journey in China. Officiating at the ceremony was Wen He, CEO of Ernest Borel Holdings Limited, who delivered a speech to commemorate the historic moment when the

In August 2020, Swiss watchmaker Ernest Borel comes aboard “Romance 1856” High Speed Rail with Brand Ambassador Kelly Chen in the latest advertising campaign entitled “Romantic Journey”. In the past 11 years of partnership, Kelly has been channelling her

In the Summer of 2019, Ernest Borel celebrates a decade of fruitful partnership with Brand Ambassador Kelly Chen in ‘Romantic Wonders’ Advertising campaign. The enchanting charisma of the Asian pop diva is channelled into three distinctively romantic styl

(13 September 2018, Guangzhou) On 13 September 2018, world-famous Swiss watchmaker Ernest Borel unveiled its Fall 2018 collection at Guangzhou. The occasion was graced by Mr Tao Li who made his first public appearance in his tenure as General Manager of E

Baselworld, the world’s most anticipated watches and jewelry fair, will be held between 22nd and 27th March 2018. Revered as the ‘paragon of Swiss couple watches, Ernest Borel, the premium Swiss watchmaker known for its romantic and elegant design lexi