News & Stories
Ernest Borel Expands the X Collection with a Seasonal Colourway [detailed]
2026-03-23
Ernest Borel launches new X Collection in its first collaboration with Ocean Park Hong Kong [detailed]
2025-11-11
Summer Starts with Ernest Borel: Sun, Style and Swiss Precision [detailed]
2025-07-17
Ernest Borel Launches New E-Commerce Platform [detailed]
2025-06-10
"Romance" sets sail on the 155th Anniversary Celebration of Swiss ERNEST BOREL
On October 20, 2011, in order to celebrate the 155th Anniversary of ERNEST BOREL, ERNEST BOREL "Romance" set sail romantically in the creative fashion landmark of Shanghai Redtown; ERNEST BOREL Angel of Elegance Miss Angie Chiu, Goddess of Romance Miss Ke
2011-11-07
The iphone App of Swiss Ernest Borel is launched around the globe.
With the iphone App of Swiss Ernest Borel, you can have a perfect experience of the brand’s cultural elements of romance, elegance and optimism, anywhere and anytime. In addition, you can get the latest product information just a tap away.
Browse App St
2011-06-21
Opening of New Ernest Borel Store in Geneva, Switzerland
The Swiss Ernest Borel, with a history of nearly 155 years, has recently opened its new store of Dragon du Ciel in Geneva, the second largest city in Switzerland, an international metropolis, as well as the world’s "capital of watches". When the Swiss Ern
2010-12-15
The New COSC-Certified Braque Chronometer
The Swiss Ernest Borel continues to offer surprises in 2010. After the COSC-certified Romance Chronometer in October, it launched another masterpiece, the COSC-certified Braque Chronometer in December, which once again proved its superb technologies.
As
2010-12-13
BorelChrono Collection
Ever since its foundation, the Swiss Ernest Borel has always demonstrated its essence of "romance & elegance". The BorelChrono Collection is the embodiment of strength and value, illustrating a magical beauty of mechanical elements. The 6.5mm 2021 ultra-t
2010-08-28
Jules Borel Collection
Named after Ernest Borel’s founder, this collection commemorates Mr. Jules Borel’s excellent contributions to the brand and his profound influence in the watchmaking industry over 150 years, so that we can carry on his concept of "romance & elegance". The
2010-08-01
