News & Stories
Good Things Come in Pairs: A Celebration of Connection and Design [detailed]
2025-05-07
Ernest Borel Welcomes Spring with Watches that Capture the Essence of the Season [detailed]
2025-04-10
Ernest Borel in Dubai: Celebrating the 'Timeless' legacy of watchmaking at the ILG International Distributors Meet 2025 [detailed]
2025-03-12
Ernest Borel to Unveil Timeless Elegance in Dubai at International Luxury Group’s International Distributors Meet 2025 [detailed]
2025-01-16
BorelChrono Collection
Ever since its foundation, the Swiss Ernest Borel has always demonstrated its essence of "romance & elegance". The BorelChrono Collection is the embodiment of strength and value, illustrating a magical beauty of mechanical elements. The 6.5mm 2021 ultra-t
2010-08-28
Jules Borel Collection
Named after Ernest Borel’s founder, this collection commemorates Mr. Jules Borel’s excellent contributions to the brand and his profound influence in the watchmaking industry over 150 years, so that we can carry on his concept of "romance & elegance". The
2010-08-01
Glorious Anniversary in Hong Kong Romance with Ernest Borel in Hong Kong Disneyland
Ernest Borel, the Swiss brand of fashionable timepieces, is always famous for its romantic image. The brand celebrated its 150th anniversary in Hong Kong Disneyland Hotel on June 23, 2010. Highly popular in the Greater China Region, Ernest Borel has alway
2010-06-23
Romantic Moments with Charm: Report on New Product of Ernest Borel at BASELWORLD 2010
The 38th BASELWORLD was held in Basel, Switzerland during March 18-25, 2010. As the annual event for top watches around the world, the BASELWORLD is the thermometer for the global watchmaking industry. Ernest Borel, the top Swiss brand of couple’s watches
2010-03-25
Kelly Chen’s New Advertisements
Ernest Borel, a world renowned Swiss watch brand, has had a sparkling and "romantic" cooperation with Kelly Chan, an Asian top diva with legendary romance, and Chung-Man Hai, an art director and costume designer with international fame. Ernest Borel and t
2010-03-03
Kelly Chan Becomes "Goddess of Romance" of Ernest Borel
At the grand release at JW Marriott Hotel, Tomorrow Square, Shanghai on March 3, 2010, the Swiss timepiece brand of Ernest Borel announced Kelly Chan, the Asian diva who has unique elegance and legendary love, to be its new "goddess of romance". At the sc
2010-03-03
