News & Stories

The iphone App of Swiss Ernest Borel is launched around the globe.
With the iphone App of Swiss Ernest Borel, you can have a perfect experience of the brand’s cultural elements of romance, elegance and optimism, anywhere and anytime. In addition, you can get the latest product information just a tap away.
Browse App St
2011-06-21

Opening of New Ernest Borel Store in Geneva, Switzerland
The Swiss Ernest Borel, with a history of nearly 155 years, has recently opened its new store of Dragon du Ciel in Geneva, the second largest city in Switzerland, an international metropolis, as well as the world’s "capital of watches". When the Swiss Ern
2010-12-15

The New COSC-Certified Braque Chronometer
The Swiss Ernest Borel continues to offer surprises in 2010. After the COSC-certified Romance Chronometer in October, it launched another masterpiece, the COSC-certified Braque Chronometer in December, which once again proved its superb technologies.
As
2010-12-13

BorelChrono Collection
Ever since its foundation, the Swiss Ernest Borel has always demonstrated its essence of "romance & elegance". The BorelChrono Collection is the embodiment of strength and value, illustrating a magical beauty of mechanical elements. The 6.5mm 2021 ultra-t
2010-08-28

Jules Borel Collection
Named after Ernest Borel’s founder, this collection commemorates Mr. Jules Borel’s excellent contributions to the brand and his profound influence in the watchmaking industry over 150 years, so that we can carry on his concept of "romance & elegance". The
2010-08-01

Glorious Anniversary in Hong Kong Romance with Ernest Borel in Hong Kong Disneyland
Ernest Borel, the Swiss brand of fashionable timepieces, is always famous for its romantic image. The brand celebrated its 150th anniversary in Hong Kong Disneyland Hotel on June 23, 2010. Highly popular in the Greater China Region, Ernest Borel has alway
2010-06-23