News & Stories
Ernest Borel Expands the X Collection with a Seasonal Colourway [detailed]
2026-03-23
Ernest Borel launches new X Collection in its first collaboration with Ocean Park Hong Kong [detailed]
2025-11-11
Summer Starts with Ernest Borel: Sun, Style and Swiss Precision [detailed]
2025-07-17
Ernest Borel Launches New E-Commerce Platform [detailed]
2025-06-10
Rediscover Wonder with Ernest Borel
The 168-year-old Swiss watch manufacturer showcases new novelties at its Geneva showroom
2024-04-11
Ernest Borel unveils new watches from the Yally Collection
The new 39mm and 29mm models seamlessly blend minimalist design with exceptional Swiss precision, honoring the brand's rich heritage while embracing a contemporary style.
2024-12-09
Ernest Borel in Dubai: Celebrating the 'Timeless' legacy of watchmaking at the ILG International Distributors Meet 2025
From January 21 to 25, International Luxury Group (ILG) hosted one of the most anticipated events in the watchmaking calendar—the ILG International Distributors Meet 2025. The event, held in the heart of Dubai, showcased a new era of timepieces from nearly 20 brands, including Ernest Borel.
2025-03-12
Ernest Borel Welcomes Spring with Watches that Capture the Essence of the Season
Discover vibrant new colors in the iconic Retro Collection and the iridescent charm of mother of pearl dials and diamonds from the Heritage Collection
2025-04-10
Ernest Borel to Unveil Timeless Elegance in Dubai at International Luxury Group’s International Distributors Meet 2025
Experience our curated collection of Swiss timepieces crafted for every moment with unparalleled precision, craftsmanship, and innovation.
2025-01-16
Ernest Borel establishes new factory in Switzerland
In order to cater to the expansion and further development of Ernest Borel, the factory is reallocated from La Chaux-de-fonds to Le Noirmont on February 28, 2009, the maximum output of the new factory could be reached 330,000 pieces of watches annually.
2022-03-10
