The 168-year-old Swiss watch manufacturer showcases new novelties at its Geneva showroom

The new 39mm and 29mm models seamlessly blend minimalist design with exceptional Swiss precision, honoring the brand's rich heritage while embracing a contemporary style.

From January 21 to 25, International Luxury Group (ILG) hosted one of the most anticipated events in the watchmaking calendar—the ILG International Distributors Meet 2025. The event, held in the heart of Dubai, showcased a new era of timepieces from nearly 20 brands, including Ernest Borel.

Discover vibrant new colors in the iconic Retro Collection and the iridescent charm of mother of pearl dials and diamonds from the Heritage Collection

Experience our curated collection of Swiss timepieces crafted for every moment with unparalleled precision, craftsmanship, and innovation.

The newly launched SAGE COLLECTION aims to pay tribute to generations of watchmakers with unique sagacity and struggle spirit, and share the sagacious philosophy of romantic life with the whole world. The Sage Collection is designed with modern cool sports style and equipped with Swiss made mechanical movement, also possesses 200-meter (20ATM) high waterproof function. It shows the profound exploration of waterproof technology by ERNEST BOREL and perfectly interprets the time wisdom. The gradient green, blue and black enamel dials, with pure and meaningful "time light pattern", reflect the ingenuity design and "Sage” essence. The Sage Collection strives to explore all the possibilities of yourself and the world.