News & Stories

Embark on Romantic Journey with Kelly Chen on Board Ernest Borel’s “Romance 1856”
In August 2020, Swiss watchmaker Ernest Borel comes aboard “Romance 1856” High Speed Rail with Brand Ambassador Kelly Chen in the latest advertising campaign entitled “Romantic Journey”. In the past 11 years of partnership, Kelly has been channelling her
2020-07-30

10 Years of Romance between Ernest Borel and Kelly Chen Unravelled
In the Summer of 2019, Ernest Borel celebrates a decade of fruitful partnership with Brand Ambassador Kelly Chen in ‘Romantic Wonders’ Advertising campaign. The enchanting charisma of the Asian pop diva is channelled into three distinctively romantic styl
2019-08-01

Romantic Moments Ernest Borel Fall 2018 New Product Launch Event
(13 September 2018, Guangzhou) On 13 September 2018, world-famous Swiss watchmaker Ernest Borel unveiled its Fall 2018 collection at Guangzhou. The occasion was graced by Mr Tao Li who made his first public appearance in his tenure as General Manager of E
2018-10-02

ERNEST BOREL 2018 Extravaganza of Haute Horlogerie
Baselworld, the world’s most anticipated watches and jewelry fair, will be held between 22nd and 27th March 2018.
Revered as the ‘paragon of Swiss couple watches, Ernest Borel, the premium Swiss watchmaker known for its romantic and elegant design lexi
2018-03-23

Ernest Borel Embarks on New Journey to Excellence Launch Event of Braque Collection
(7 July 2017, Chengdu, Sichuan)Celebrating its 161st anniversary, the world-renowned Swiss watchmaker Ernest Borel sailed east with the Braque collection in a romantic journey that reached the “Land of Abundance”—Chengdu. Joining Ernest Borel in this sail
2017-08-03

ERNEST BOREL IN BASELWORLD 2017 – 23 ~ 30 MAR
The 45th BASELWORLD 2017 will be held in Basel, Switzerland. With 161 years of heritage, Ernest Borel is pleased to invite you to experience the new classic and elegant collection at the World Watch & Fine Jewelry Show.
Do visit us at our booth located
2017-03-01