Ernest Borel sets foot in the picturesque, first-class watchmaking destination, of Geneva, Switzerland, to showcase its latest creations that demonstrate its 168 years of watchmaking expertise and heritage. From April 9th to April 12th, 2024, Ernest Borel proudly presents these exquisite timepieces at the Ernest Borel showroom situated in the heart of the city, at La Maison de l'Horlogerie.

The minimal and modern design of the showroom enhances the elegance and timelessness of the timepieces, an invitation to rediscover the world of Ernest Borel with timepieces from the premium and core collections that encapsulate craftsmanship and creativity at its finest.

Each Ernest Borel watch embodies high quality, stylish sophistication, timeless functionality, and exceptional value. With a diverse range of collections, there is an Ernest Borel for every occasion. The new novelties can accompany you on your journey of self-exploration and discovery of all possibilities in the world, and the celebration of your life every moment with a romantic and exquisite attitude.

About the products featured:

Jules Borel Collection

A tribute to the founder, Jules Borel, and his legacy, the collection embodies over a century of extraordinary heritage. The stunning high-quality watches with 18K rose gold bezel give a stunning and elegant appearance, and on the back of the case, is an engraving of the Ernest Borel manufacturer situated in Le Noirmont, Switzerland, a tribute to the legacy that spans over a century.

Ernest Borel presents two models in rose gold and steel with a patterned silver dial set and diamonds on the indexes. The timepieces are thoughtfully crafted with a mechanical movement in two sizes – a 40-mm model and a 29-mm model – tailoring to the taste and preference of the wearer. The Jules Borel in 40-mm features a day indication window at 12 o’clock as well.

Grandeur Collection

The exquisite, premium collection seamlessly combines sophisticated style inspired by the spectacular beauty of Gothic architecture and high-end mechanical movement, showcasing state-of-the-art watchmaking and unparalleled craftsmanship.

Each Grandeur timepiece is crafted with utmost attention to detail and Ernest Borel introduces two models. Crafted with meticulous attention to detail, several elements of the Grandeur (Ref. N0733G0A-SR2A) are crafted from 18K gold, showcasing ingenious details and features functions such as dual time zone display and calendar display. One can also revel in the beauty of the movement with the Grandeur ‘Skeleton’ (Ref. E0718G0A-MS6S) that features a double-layer skeletonised dial where the dial construction consists of a reflector ring, upper layer and lower layer.

 Cocktail Collection

A true representation of the brand’s creativity, the Cocktail features a unique patented cutaway disc design that has received numerous accolades and is part of the permanent collection of the La Chaux-de-Fonds Watch Museum. The watch showcases an exquisite layering of intricately designed hour and minute hands that move and intertwine, creating a captivating visual spectacle and reflecting the beauty of a blooming flower with each rotation and as time passes by.

 Eternity Collection

This collection meticulously crafted mosaic-patterned dials on each timepiece that capture the ultimate nostalgia and retro allure, yet exude a timeless aesthetic that can be worn on any occasion. The designs reflect the delicate passage of time, symbolising the fleeting years and changing times.

Galaxy Collection

The collection features finely crafted timepieces that blend romantic elements with shimmering diamonds, reminiscent of the twinkling stars in the night sky. Each timepiece captures the essence of feminine grace and charm to its fullest encompassing a celestial beauty that is both timeless and mesmerising.

Retro Collection

A collection that pays tribute to the great works that enlighten the modern trends. The term "vintage" is constantly new and changing, and the collection opens the door to a world where the past and present intertwine in a harmonious display of exceptional horology. Not only does the collection bring back all the cherished inspirations in watchmaking history, but it has been reimagined and modernised — Ernest Borel presents nostalgic creations in stainless steel cases.

Sage Collection

A tribute to generations of skilled watchmakers at Ernest Borel, embodying their wisdom and spirit of diligence, the Sage collection that was launched in 2021, exudes a design of the modern, cool sports style. Equipped with a Swiss-made mechanical movement, the Sage timepiece also features a high waterproof function of 200 meters (20 ATM) and a screw-down crown, showcasing the profound exploration of waterproof technology by the brand.

About Ernest Borel

Ernest Borel was founded in 1856, in Neuchâtel, Switzerland. Through an unwavering commitment to craftsmanship, elegance, and excellence, Ernest Borel has established itself as a renowned brand in the world of watchmaking. With a rich history of watchmaking expertise and heritage, and of global recognition and accolades, the brand has expanded into international markets, captivating individuals worldwide with its enchanting allure and timeless distinction.

Ernest Borel remains at the forefront of innovation and excellence by exploring new technology while honouring the esteemed Swiss tradition of watchmaking craftsmanship. This seamless integration of expertise and heritage has not only garnered the brand accolades from patent offices and horological institutions but has also firmly established its pivotal position within the realm of timepieces since its inception in 1856.

During the period from 1945 to 1959, the Neuchâtel Observatory conferred the Bulletin de Marche certificate upon a total of 4,172 Ernest Borel watches, and this represented nearly the entirety of the company's watch production during that era, underscoring a remarkable accomplishment.

Currently, a selection of Ernest Borel timepieces have obtained COSC certification, having undergone rigorous testing procedures by the established standards to ensure their accuracy and precision. Only approximately 6% of Swiss watchmaking products hold this prestigious certification, highlighting the exceptional quality of these chronometers and recognizing the skilled craftsmanship of the watchmakers at Ernest Borel.

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