The Goddess of Romance, Kelly Chen, Cheers for Ernest Borel’s IPO Press Conference
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(June, 29, 2014, Hong Kong)The Swiss brand, Ernest Borel, owned by Ernest Borel Holdings Limited, held an IPO press conference at the Island Shangri-La Hotel, and invited the prestigious brand ambassador, Ms. Kelly Chen, to support for the event. During the press conference, the Goddess of Romance Ms. Kelly Chen was wearing a Cocktail Series watch, which made her a perfect match for presenting Ernest Borel’s elegance. Kelly was very happy for the brand’s rapid development and felt honored to witness this important moment when the corporate announced the details of proposed listing. Kelly joked that as artists often attend many events, where punctuality is very important, they will wear a watch in any outfits for any occasions. Ernest Borel’s Cocktail Collection has proved the brand’s delicate watchmaking art by presenting different kaleidoscope patterns from inside out as the sub-dial rotates, which is one of Kelly’s first choices. Ernest Borel Holdings Limited was founded in Switzerland in 1856 and has 158 years of glorious history. Adhering to the purpose of "Swiss made" quality and stringent quality control, the company built its own brand Ernest Borel for the design, manufacture, marketing and sales of Swiss-made mechanical and quartz luxury watches for men and women, which has become one of the oldest Swiss watch manufacturers. Ernest Borel’s watch products contain 30 different collections including Swiss made mechanical and quartz watches with over 250 models. There are more than 960 points of sales in the world.

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