La Chaux-de-Fonds, Switzerland, is the global capital of watchmaking and its watchmaking museum is the most beautiful in the world. 2014 marks the 40 years of the current building Musée International d’Horlogerie (The international Watchmaking Museum) in La Chaux-de-Fonds. The anniversary exhibition aims to demonstrate the relevance of the increase in its collections. Visitors are invited to browse through the entire museum to discover 40 highlights. The international Watchmaking Museum has asked watch companies to donate contemporary pieces in a move to conserve these items which, in addition to being technical or prestige items, are part of the heritage and could provide a window for future generations into the ingenuity and artistic endeavours of the experts of today. More than 30 companies including Ernest Borel responded to the museum’s request, 44 timepieces including 2 Ernest Borel antique watches, are exhibited in two special display cases. Ernest Borel was established in Switzerland since 1856. The company has a deep and profound watch-making culture of more than 150 years, bringing countless romantic sentiments to couples over the years with classic designs. The couple logo is also very well known to the public. Ernest Borel is so proud and pleased to showcase the valuable antique watch to all. One the other hand, the latest Cocktail Collection is exhibited in the watch showcase, it is one of the most representative models of Ernest Borel. Cocktail Collection has a patent for its external structure since it was introduced in 1940s. The ultra-slim hollow sub-dial rotates in accordance, forming the dynamic kaleidoscopic pattern keeping extending from inward to outward. The new generation of Cocktail Collection recreates classic in color, creativity and uniqueness and displays a perfect blend of physical mechanics, classical aesthetics and Swiss exquisite watchmaking techniques. Come and visit the International Watchmaking Museum if you are interested. For exhibition details, please visit [a href="http://www.mih.ch">http://www.mih.ch[/a] .